Senior Marketing Manager, Harmony Applications

4 weeks ago

Jersey City, New Jersey, United States TOPCON Full time
Job Summary

Topcon Healthcare is seeking a Senior Marketing Manager to lead the commercialization of our Harmony product portfolio. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive downstream product strategy to drive sales and increase profitability of assigned products.

Key Responsibilities
  • Lead and supervise Marketing Manager(s) for assigned portfolio
  • Formulate and implement clear product vision and strategy for selling Topcon Healthcare's complete solution including Harmony, CDSS and all other applications that align with overall business goals
  • Develop and implement annual marketing plans to drive product line success
  • Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed
  • Foster KOL relationships and a deep understanding of customer needs and business models to infuse voice of the customer into company plans
  • Ensure customer satisfaction by proactively soliciting feedback
  • Effectively commercialize new products and product updates
  • Create and execute commercialization plans
  • Create strong positioning statements and selling messages
  • Develop and execute on publication and podium strategy to support product awareness
  • Produce effective sales aids and clinical marketing collateral to support selling efforts
  • Supporting sales and customer training efforts with product content and deliver training as needed
  • Develop project briefs (including messaging) for key projects related to assigned product portfolio
  • Deliver information for leadership by preparing special analyses and reports as requested
  • Support product line demonstrations and sales efforts at key trade shows
  • Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses.
Requirements
  • High-level analytical skills and an ability to think strategically to solve complex business problems
  • Experience with medical imaging, EHR and PACS systems
  • Strong understanding of system, device and application interoperability
  • Experience with SaaS, PaaS, cloud applications and computing (Microsoft Azure) with knowledge of security and compliance as it relates to healthcare
  • Ability to engage in in-depth clinical conversations as it relates to product
  • Ability to manage multiple projects simultaneously and update priorities as needed
  • Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers
  • Strong clinical writing skills
  • BA/BS required; MBA preferred
  • 5+ years of medical industry or eyecare clinic experience
  • 10+ years of product management or product marketing experience
Preferred Qualities and Experiences
  • Experience with Harmony product portfolio
  • Knowledge of Topcon Healthcare's product strategy and execution
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Strong communication and interpersonal skills
  • Ability to think strategically and solve complex business problems
Benefits

Topcon Healthcare offers a comprehensive benefit package, including medical, dental, vision, life insurance, disability insurance, tax saving spending accounts, a 401(k) plan with employer match, tuition reimbursement, and other perks and benefits.

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