Senior Manager, Product Marketing
4 weeks ago
PartsSource is a leading B2B e-commerce marketplace for US healthcare, helping healthcare providers automate the purchasing of MedTech repair parts and services through a modern procurement experience. This drives improved cost, quality, and reliability throughout the healthcare supply chain.
We are growing rapidly as providers shift their purchasing toward e-commerce and away from manual processes. We are uniquely positioned to address key challenges impacting mission-critical operations related to rising input costs, skill shortages, and supply chain disruptions.
Bain Capital's 2021 investment in PartsSource further propels us to realize our Vision: Ensure the quality, safety, and availability of mission-critical assets to improve health outcomes.
Our PlatformOur platform automates the procurement process, enabling the medical equipment service industry in their acquisition, repair, and life cycle management of medical parts. The company's cloud software and marketplace technology tools help over 3,500 hospitals source on-demand parts and services from over 6,000 OEMs and thousands of repair techs.
PartsSource delivers strong value to customers through an 'Amazon' like experience featuring preferred pricing, automated ordering, and formulary analytics to benchmark spend and drive greater supply chain intelligence.
Our MissionFrom our founding in 2001 as the industry's first online, fully integrated medical products marketplace, to the creation of our award-winning flagship solution, PartsSource Pro, PartsSource has evolved to become a leader in the digital transformation of the healthcare technology supply chain and an indispensable partner to more than half of U.S. hospitals and thousands of equipment suppliers and independent service providers.
Bain Capital's 2021 investment in PartsSource provides capital, expertise, and key partnerships further accelerating PartsSource's growth. Bain Capital, one of the world's leading private multi-asset investment firms with approximately $150 billion in assets under management, seeks to create lasting impact for their investors, teams, businesses, and the communities in which they live.
The RoleThe Senior Manager, Product Marketing will play an important role in the strategy, planning, organization, implementation, and optimization of our PartsSource PRO product.
As one of the core members of the Marketing team, you will be responsible for managing and supporting a larger business strategy through the successful execution of campaigns tactics, including but not limited to: sales enablement creation, emails, display marketing, event summits & webinars, and data analytics.
Key Responsibilities- Manage Relationships: Support the growth of key sales, marketing, product, and operations relationships across the PartsSource organization and family of brands.
- Manage third-party marketing partners that contribute to our demand gen program tactics and drive continual optimization of efficient, effective systems that optimize marketing output.
- Collaborate cross-functionally with internal team members to ensure alignment of tactics and optimal execution of campaigns.
- Produce Results: Serve as the marketing product owner for the Enterprise PRO product at PartsSource and lead cross-functionally to maximize product enhancement and performance.
- Leverage demand gen marketing expertise to successfully craft and deploy campaigns.
- Successfully execute on strategy and campaign plans for all initiatives.
- Analyze campaign performance data and identify trends for campaign optimization needs.
- Optimize campaigns upon analysis to ensure maximum performance results are produced.
- Manage demand gen strategy & campaigns against an annual budget & calendar.
- Analyze & Optimize: Support and manage both the production and implementation of a variety of PRO marketing deliverables in alignment with quarterly organization objectives.
- Maintain & complete marketing calendars that are essential to executing on our success in a timely manner.
- Participate in the implementation of best practices and processes that will maximize demand generation program's effectiveness and efficiency.
- 5-8 years of direct experience managing a product lifecycle and demand gen campaigns.
- Thought-leadership, innovative thinking, and strategic focus that maximizes performance.
- Experience analyzing and interpreting complex performance data/results for optimizations.
- Demonstrated success in executing a mix of demand gen tactics and meeting timelines.
- Foundational product marketing experience and understanding of marketing demand gen best practices.
Competitive salary package inclusive of base salary, incentive bonus structure, and equity incentive plan; with a full benefits package (including a 401k match, employer-paid college debt redux, and more).
An inclusive PartsSource community - work alongside other smart, passionate people.
Growing company investing in and committed to developing the careers of our employees.
Hybrid work environment where you get the benefits of flexibility, socialization, and productivity.
A chance to revolutionize Healthcare with evidence-based decision-making on the world's leading Procure-to-Pay platform.
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