Senior Paid Social Media Campaign Manager

2 days ago


Foster City, California, United States QuinStreet Full time

We are seeking a Senior Paid Social Media Buyer to join our Media Buying Team. This hands-on role requires expertise in building, executing, and optimizing paid social media buys within ad-buying platforms. You will be responsible for developing and scaling direct response geared paid social campaigns to drive performance and scale.

The ideal candidate will possess experience in customer acquisition and driving needle-moving results in this channel, ideally in the lead generation space. This is an exciting opportunity for a motivated and talented individual to join a growing team with lofty goals of growing Paid Social into a $100M+ channel.

Responsibilities:

  • Develop, launch, optimize, and monitor Paid Social campaigns, managing the entire process from start to finish
  • Ensure campaign alignment with QuinStreet objectives and KPIs
  • Closely collaborate with account managers at ad networks to implement best practices and optimize targeting strategies for improved campaign performance
  • Conduct in-depth competitive analysis to identify opportunities for new creative and advertorial testing
  • Provide regular reports and feedback to Director of Paid Social, offering insights into media performance and advocating for necessary support to enhance campaign yield and margin
  • Stay updated on industry trends and developments in Paid Social advertising, implementing innovative strategies to drive campaign success and maintain competitive advantage
  • A/B test ad copy, images/videos, and marketing funnels to improve campaign yield and margin

Requirements:

  • Minimum of 3+ years experience in Social Media advertising with a proven track record of success in developing and executing Paid Social strategies, preferably in the lead generation space
  • In-depth knowledge of Paid Social platforms and tools, including Facebook and TikTok
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
  • Experience in Performance Marketing is a must, preferably in financial services and/or home services
  • Expertise with Microsoft Excel
  • Familiarity with direct response geared copywriting
  • Creative thinking and problem-solving abilities, with a results-oriented mindset and a drive for continuous improvement

This position is eligible to receive a salary between $70,000 USD to $100,000 USD annually, with performance bonus or commission and equity in the form of restricted stock units available. The company offers health care benefits, retirement benefits, paid time off, and other tax-reportable benefits.



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