Strategic Video Marketing Leader at Apple

6 days ago

Culver City, California, United States Apple Full time

Job Summary: We are seeking a highly experienced and skilled Strategic Video Marketing Leader to join our team at Apple. This role requires a strong understanding of video marketing strategies and the ability to lead cross-functional teams to achieve business objectives.

About Us: At Apple, we're revolutionizing entire industries with innovative technology and services. Our diverse team is comprised of talented individuals from various backgrounds, and we invite you to join us in shaping the future of entertainment.

Role Overview: As the Head of Video Marketing and Go-to-Market Planning, you will be responsible for developing and executing off-platform marketing initiatives and TV+ approach in markets. You will lead a team in planning, development, and execution of campaigns across Apple TV+ go-to-market planning, partner trade marketing, 3P studio marketing, and Apple TV app campaigns.

Key Responsibilities:

  • Apple TV+ Go-To-Market Planning: Align with TV+ content marketing, paid media & development teams to align approach to business objectives. Drive holistic go-to-market plan across marketing, distribution, creative, and the business, overseeing prioritization and deployment to ensure greatest impact with a coordinated approach.
  • Apple TV App: Marketing planning, strategy & campaign execution including budgeting, KPIs, targeting, cross-functional briefing across Apple paid & owned channels for cross-content campaigns & emerging channels.
  • 3rd Party Living Room: Manage the budget and approach for paid media on Connected Devices. Work with the media team for execution and with partner marketing to ensure a coordinated strategy with earned media.
  • Trade Marketing: Development of partner marketing tools, creative assets, pitch decks & events that will generate excitement for Apple TV+. Manage the budget and approach for trade marketing. Work with relevant teams to drive the LOB partner approach, briefing, and overseeing relevant creative needed.
  • 3P Studio Marketing: Maximize studio partner marketing value for the transactional (EST/VOD) and channels business.
  • Voice of Video Business: Be the 'voice' of Video business across the larger marketing organization; excite and inspire internal teams to rally around a unified vision.
  • Updates to Leadership: Provide & present timely updates to senior leadership on campaign status, key learnings, and performance metrics.
  • Team Leadership: Inspire, lead, and grow a team of highly skilled video marketing strategists.

Requirements:

  • 15+ Years Experience: Relevant film & TV consumer marketing experience in the video streaming space in a subscription marketing or service marketing capacity.
  • Campaign Management: Experience in launching and managing full-funnel integrated marketing campaigns, in partnership with multiple external and internal stakeholders.
  • Bachelor's Degree Required:
  • Presentation Skills: Strong presentation skills and experience crafting presentations for senior leadership.
  • Data-Driven Approach: Highly strategic and analytical, data-driven approach to recommendations and problem-solving.
  • Industry Knowledge: Deep industry knowledge across global markets of media & entertainment, and a keen observer of industry trends.

Salary and Benefits: The base pay range for this role is between $211,700 and $318,000. You'll also receive comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and reimbursement for certain educational expenses related to advancing your career at Apple. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

About Apple: Apple is an equal opportunity employer committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

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