Data Insights Specialist
5 days ago
Drive Performance with Data-Driven Strategies
We're powering decentralized online marketplaces, matching searchers and consumers with brands. Our virtual- and private-label marketplaces operate in one of the nation's largest media networks.
We run on industry-leading segmentation and AI-driven matching technologies, enabling consumers to find better solutions and brands faster. Brands can target and reach customer prospects with pinpoint segment-by-segment accuracy, paying only for performance results.
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
We believe in:
- The direct measurability of digital media.
- Performance marketing (we pioneered it).
- The advantages of technology.
In this role, you will contribute to driving the success of digital marketing campaigns through data-driven strategies. Your data analysis and digital marketing expertise will empower you to uncover insights, optimize performance, and support strategic decision-making. You'll collaborate closely with analysts, data scientists, machine learning engineers, and account managers to enhance campaign effectiveness, ensuring maximum return.
Key Responsibilities- Develop a deep understanding of related data sources and leverage them to inform business decisions.
- Gain a thorough understanding of our analytical tools and automate business processes and decision-making.
- Employ diverse problem-solving strategies and balance multiple simultaneous efforts in a dynamic environment.
- Embrace opportunities to examine business problems and analyze growth opportunities.
- Serve as a critical resource for identifying strengths and weaknesses and deploying creative approaches to analytical challenges.
- Communicate insights effectively and promptly, responding to the business's analytical needs and delivering actionable plans for improving operations.
This is a dynamic role that requires strong analytical skills, excellent communication, and presentation skills, along with the ability to summarize key findings and present data-driven results.
Requirements- 2+ years of experience in an analytical role.
- A curious mindset that challenges the status quo and engages various stakeholders.
- Ability to analyze diverse datasets and visualize key trends to draw insights from raw data.
- Strong analytical, statistical, organizational, and problem-solving skills, including anomaly detection, predictive analysis, market segmentation, and competitive analysis.
- Proficient in SQL as a tool to access enterprise datasets.
- Experience with Tableau or a related Business Intelligence tool.
- Proficiency using Python/Jupyter as an ad-hoc analysis tool (a plus).
This role offers a competitive salary range: $80,000 USD to $125,000 USD annually. This position also includes performance-based bonuses and equity opportunities.
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