Marketing Manager, Customer Engagement Lead

3 weeks ago

Oakland, California, United States Abbott Full time
About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

Our 114,000 colleagues serve people in more than 160 countries. At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self, and live a full life.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division, where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.

We're revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Marketing Manager, Customer Engagement, you will lead the development and execution of support programs and offerings to engage people with diabetes and help them make progress.

This role is responsible for driving insights-driven strategies to improve the lives of people with diabetes, managing a team of brand managers, and collaborating closely with cross-functional partners, including privacy, legal, IT, and Market Access teams.

Key Responsibilities
  • Lead the design, development, and evolution of a comprehensive diabetes support program leveraging CGM technology.
  • Develop and implement marketing strategies that are insights-driven, customer-centric, and aligned with business goals.
  • Define program KPIs and monitor performance to ensure alignment with strategic objectives.
  • Lead and represent the program and its evolution in senior leadership engagements.
Requirements
  • Bachelor's Degree required.
  • Six years of marketing experience with a minimum of four years in a commercial role, including product marketing.
  • An understanding of the U.S. healthcare and regulatory environment.
Preferred Qualifications
  • MBA preferred.
  • Strength in team development and leadership with the ability to inspire and encourage the growth and development of people and people leaders is critical.
  • Prior commercial or digital leadership experience in healthcare professional marketing, brand marketing, and/or life-cycle management in pharmaceutical, biotech, or related industries.
  • Ability to see, distill, and effectively communicate/educate internal and external stakeholders on the complex environment, customer journeys, and digital engagement models.
About Us

Abbott is an Equal Opportunity Employer, committed to employee diversity. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call or email.

The base pay for this position is $144,100.00 – $288,000.00 in specific locations, the pay range may vary from the range posted.

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