Staff Market Researcher

1 day ago

Oakland, California, United States Credit Karma Full time
Job Title: Staff Market Researcher

At Credit Karma, we're on a mission to champion financial progress for all. We're seeking a highly skilled Staff Market Researcher to join our Market Research team, combining conventional market research responsibilities with advanced analytics and data science expertise.

Key Responsibilities:
  • Design and execute comprehensive benchmarking and brand tracking studies to drive member perception and value.
  • Develop and maintain systems for monitoring member perception and value, leveraging tools like R, SPSS, SAS, and SQL.
  • Lead the development and implementation of Net Promoter Score (NPS) tracking systems, utilizing advanced predictive techniques and statistical analysis.
  • Program and analyze data using R, SPSS, or SAS, and query BigQuery databases using SQL to pull internal data on members and integrate with survey analysis.
  • Draft custom survey questionnaires tailored to specific research objectives, and triangulate data from multiple sources to synthesize findings and recommendations.
  • Analyze quantitative and qualitative data to identify key findings and trends, and create detailed reports and presentations to communicate research findings to stakeholders.
  • Collaborate with Product Management, Brand Strategy, Product Marketing, and Growth Marketing teams to ensure insights inform strategic decisions.
  • Drive continuous improvement and future development of tracking efforts to align with company goals, and stay updated on industry trends and best practices in market research.
Requirements:
  • Bachelor's or graduate degree in Market Research, Marketing, Business, Statistics, Data Science, or a related field with a minimum of 8 years of industry experience.
  • Proven experience in advanced statistical analysis and predictive techniques, with proficiency in data analysis and statistical software (e.g., SPSS, SAS, R, Excel).
  • Strong SQL skills for querying databases and integrating data, and experience with survey design, programming, and data analysis.
  • Familiarity with brand and marketing metrics, including Voice of the Customer initiatives, and in-depth understanding of Net Promoter Score (NPS) and its applications.
  • Strong analytical thinking and problem-solving skills, excellent written and verbal communication skills, and ability to work independently and lead complex projects.
Preferred Qualifications:
  • Experience with data visualization tools (e.g., Looker, Tableau, Power BI), and experience with survey tools (e.g., Qualtrics, SurveyMonkey).
  • Knowledge of the financial services industry, and experience with automation of data collection and analysis processes.
  • Strong project management skills and ability to meet deadlines, and ability to translate complex data into actionable insights and recommendations.
Benefits:
  • Medical and Dental Coverage
  • Retirement Plan
  • Commuter Benefits
  • Wellness perks
  • Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
  • Education Perks
  • Paid Gift Week in December
Pay Transparency Notice:

Credit Karma's mission of championing financial progress for all starts from within. We implemented role-based compensation, ensuring people who are in the same role receive the same pay with variations for geographic location only.

The base salary range for this role is $247,000 - $298,000, plus equity and benefits.

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic.

We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do.

We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone.

We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups.

We've worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth.

As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

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