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GTM Strategy Director

2 months ago

Lincoln, Nebraska, United States Verint Systems Full time
About the Role

Verint Systems is seeking a seasoned professional to lead our Go-To-Market Strategy efforts for our Recording and EDM portfolio. As the Director of Go-To-Market Strategy, you will be responsible for driving business growth, developing go-to-market strategies, and building tools, messaging, and sales enablement materials to support market growth.

Key Responsibilities
  • Develop and execute comprehensive go-to-market strategies to drive business growth and market expansion.
  • Collaborate with cross-functional teams, including go-to-market, product management, and sales, to evolve and develop our Platform strategy, vision, and positioning.
  • Define market requirements for platform solutions using customer needs, market dynamics, industry trends, and competitive landscape as inputs.
  • Develop positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
  • Partner with marketing and sales enablement to ensure compelling content is developed that reinforces offering positioning and messaging.
  • Communicate the Verint Platform value proposition to varying technical and non-technical clients, including Executive C-level management, VP, and Director levels, and end-users.
  • Influence industry analysts, media, and customers to share Verint's vision for the market and our solutions.
Requirements
  • Bachelor's degree in marketing, technology, business, or equivalent experience.
  • Minimum of 12+ years of experience in product marketing, go-to-market, product management, software, or strategic consulting.
  • Experience with recording, analytics, and workforce engagement solutions.
  • Experience with CCaaS, UCaaS, and chat/social channels solutions.
  • Extensive experience with SaaS software.
  • Proven ability to drive the strategy of a market-leading software solution with double-digit annual growth.
  • Consultative sales experience especially in client adoption of cloud solutions.
  • Ability to mix deep technical expertise with simple, everyday language to deliver a story that is memorable, educational, and useful.
  • Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment to garner support, transfer enthusiasm, spark innovation, drive execution and resolve conflicts and challenges.
  • Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.
  • Effective problem solver with strong business acumen, creativity, and high analytical skills.
  • Adept at quickly understanding new technologies and identifying business value.
  • Proven ability to work effectively across a diverse and matrixed organization.
  • Excellent leadership, communication, and collaboration skills at an executive level.
  • Ability to travel up to 30%.