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Content Marketing Strategist and Brand Advocate

2 months ago

St Petersburg, United States Power Design Full time
About the Role...
Power Design is on the lookout for a passionate marketing expert eager to become part of a vibrant team dedicated to brand excellence.

This thrilling position offers opportunities for creative innovation, teamwork, and the ability to contribute to the vision of one of the leading private firms in the region.

In this role, you will take charge of our content strategy and planning, guiding the creation of engaging content across various platforms including blogs, promotional materials, video content, client communications, website, and social media to enhance brand visibility and reputation.

If you possess strong writing skills and a creative mindset, coupled with experience in client services and relationship management, this position could be an ideal fit for you.

Located at our headquarters, you will immerse yourself in a progressive company culture recognized for its excellence and a robust industry standing, thriving in a dynamic environment that fosters inspiration.

The Content Marketing Strategist will collaborate closely with key stakeholders and various departments to amplify brand recognition, drive sales, and support recruitment initiatives on a national level.

Key Responsibilities...

Oversee content strategy and planning, managing the development of content for blogs, promotional materials, client communications, website, and social media to enhance brand reputation.


Lead the creation and implementation of thought leadership and expert campaigns to establish Power Design and its executives as industry leaders.

Manage outreach strategies for customers, partners, and vendors, executing related initiatives.


Collaborate on the development and execution of social media strategies and advocacy campaigns to ensure alignment with business goals.

Engage in corporate stewardship and community relations efforts related to brand visibility and business strategy.

Support the execution of media relations strategies and initiatives as needed.


Guide team members in executing established strategies and building campaigns to maintain the brand image and sentiment of Power Design.

Qualifications...

A Bachelor's degree in public relations, marketing, communications, or a related field is essential.


5-8 years of prior experience in public relations, marketing, content creation, or communications is required.


Exceptional written and verbal communication skills, with proficiency in AP Style, are mandatory.


Familiarity with platforms such as HubSpot, Mailchimp, Sprout Social, Cision, Microsoft Office, Canva, etc., is highly recommended.


Ability to conduct long-term strategic planning for organizational effectiveness and a proven track record of executing strategic plans.


Exhibit a strong sense of urgency, responsiveness, and professionalism in all tasks and communications.


Ability to thrive in a fast-paced environment while managing multiple projects with shifting priorities.


Skilled in gathering, analyzing, and interpreting information to solve problems and make informed decisions.


Demonstrate and uphold all of Power Design's core values, which include integrity, accountability, teamwork, innovation, and growth.