Digital Advertising Strategist

3 hours ago


St Petersburg, United States WEBULL Full time
Digital Advertising Strategist

We are seeking a skilled Digital Advertising Strategist to drive our digital advertising efforts and acquire new users. The ideal candidate will have a strong background in digital marketing and analytics, with a knack for leveraging performance data to inform strategies and optimize campaigns across various digital channels.

Key Responsibilities:

  • Develop, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, Twitter, and more.
  • Build digital marketing campaigns from the ground up, ensuring successful execution and optimization.
  • Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
  • Communicate campaign performance and results to senior management, providing insights and recommendations for future strategies.
  • Collaborate with the marketing team to align digital advertising strategies with overall marketing goals and brand messaging.
  • Manage advertising budgets and track return on investment (ROI) and key performance indicators (KPIs).
  • Conduct A/B testing for ad copy, creative, and landing pages to enhance campaign effectiveness.
  • Stay up-to-date with digital advertising trends, tools, and best practices to continuously improve campaign performance.
  • Prepare detailed reports on campaign performance and provide actionable insights to stakeholders.

Qualifications:

  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • 2+ years of experience in digital advertising or digital marketing, preferably within the fintech or online trading industry.
  • Strong analytical skills and experience with analytics tools (e.g., Google Analytics, Tableau, Adobe Analytics).
  • Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and SEO/SEM principles.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Creative thinker with attention to detail and a passion for data-driven decision-making.

At Webull, we provide competitive and exciting benefits such as:

  • Full Paid Medical & Dental Insurance
  • Vision Insurance
  • 401k & Commuter Benefits
  • Short term disability & Paid Parental Leave
  • Fitness Reimbursement Program
  • In office events & fun culture events
  • 15 days vacation, 2 personal days, 7 sick days

Webull promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone.



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