Marketing Strategist

1 month ago

St Petersburg, United States MEO Staffing, Inc. Full time
Job Summary

The Marketing Consultant is a contract position with the potential to become permanent, which will assist our company in coordinating and developing marketing policies, programs, and campaigns. We are a unique company assisting people with disabilities get back to work. The Consultant must have experience with marketing to a service-based industry.

Duties and Responsibilities
  • Gather and analyze information to identify new markets and customers, competitor analysis, hashtag research, tools, and program research.
  • Review existing marketing campaigns and strategies.
  • Develop a marketing plan with the aim to increase quality leads, including scheduling of posts, webinars, review of marketing and advertising spend, social media platforms, blogging, mailing lists, and press releases.
  • Coordinate marketing between three divisions to ensure consistency and optimize outreach.
  • Collaboration with the communications manager re: messaging and timing.
  • Ad promotion (multiple platforms including Google, Facebook, LinkedIn, Reddit, Instagram) including review of spend and optimization.
  • Track and analyze ad spend and performance.
  • Gather and track data, including Google Analytics, to inform marketing decisions and develop outreach strategies.
  • Work with business development and key managers to review and give recommendations for webinars, robocalling lists, and mailing lists.
  • Review current database management practices (contacts) and provide advice.
  • Collaborate with other staff and manage blogs, i.e. how to promote copy for blog and scheduling.
  • Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership.
  • Collaborate, participate in, and coordinate promotional activities and/or trade shows and conferences.
  • Ongoing review and suggestions for social media content, keeping in mind our branding.
Required Skills and Abilities
  • Proficient with Microsoft Office Suite and Google Suite, including Drive, Sheets, GMail, or related software.
  • Proficient in using and analyzing key social media platforms and their ads manager dashboards, including Facebook, Instagram, Twitter, LinkedIn, and Reddit.
  • Thorough understanding of principles and methods used to promote, display, and sell services.
  • Knowledge of AI usage in a marketing and sales setting.
  • Knowledge of marketing tools to assist with easy tracking and management of marketing and advertising across multiple platforms.
  • Strong analytical and problem-solving skills.
  • Adaptable and willing to stay current on the latest marketing trends.
  • Excellent organizational skills and attention to detail.
  • Strong knowledge of Google Analytics, including the new GA4 platform, and Bing.
  • Knowledge of the CANSPAM Act and other laws in relation to database management and email marketing campaigns.
  • Team player able to work with our 3 divisions to ensure consistency of information and coordination of postings.
  • Ability to create, implement, and monitor advertising budgets.
Education and Experience
  • Bachelor's degree in Business, Marketing, or related field required; Master's degree preferred.
  • Experience: At least five years of marketing experience in a related field.
  • Experience in working with marketing plans and campaigns for service-based companies with preferred experience working with the disability community.
  • Preferred experience with working with multiple divisions within one company.
Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

Salary

Will be commensurate with experience.

Marketing Strategy, Google Analytics, Promoting solutions, AI, Reddit, Facebook API, LinkedIn API, Instagram, Collaboration, Negotiation, Database Management, Market Analysis

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