Digital Marketing Vice President

1 day ago

New York, New York, United States Olaplex LLC Full time
About the Role

OLAPLEX, a leader in the prestige haircare market, is seeking a dynamic digital leader to join the company as Vice President of Global Digital Marketing & Media. This role will build and lead a Global Digital Acceleration Hub based in New York City, driving an integrated view of the OLAPLEX paid/owned/earned ecosystem.

Key Responsibilities:
  • Create a Global Digital Acceleration Hub, a cross-departmental digital team focused on connecting and accelerating the consumer journey across paid/owned/earned media
  • Establish a dashboard and KPIs to measure success
  • Build digital-first marketing capabilities, media partnerships, ways of working, and talent, to engage with OLAPLEX consumers along the full purchase funnel
  • Set the digital marketing roadmap inclusive of data-driven decisions to optimize digital and owned media campaigns, increasing usage of digital marketing platforms
  • Drive full funnel creative media ideation and execution along with newly appointed best-in-class media agency
  • Develop and execute comprehensive media buying strategies to drive brand awareness, customer acquisition, and revenue growth across global markets
  • Optimize media spend and performance through rigorous data analysis, A/B testing, and continuous refinement of targeting and messaging tactics
  • Collaborate closely with cross-functional teams to align media strategies with overall business objectives and marketing initiatives
  • Manage relationships with media agencies and platforms, ensuring alignment on goals, objectives, and performance metrics
  • Oversee media budgets and allocations, monitoring spend efficiency and ROI across all channels and campaigns
  • Lead analytics efforts to track and report on key performance indicators (KPIs), providing actionable insights to inform decision-making
  • Stay abreast of industry trends, emerging technologies, and media buying and analytics best practices
  • Foster a culture of collaboration, innovation, and continuous improvement within the media strategy and analytics team
About You

We're looking for a seasoned marketing professional with a proven track record of success in media buying, optimization, and analytics, preferably in the beauty or consumer goods industry. The ideal candidate will have extensive experience managing global media campaigns across digital, social, and traditional channels, with strong analytical skills and proficiency in data analysis tools and techniques such as MMM/MTA.

The successful candidate will be an excellent communicator and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners. They will also have demonstrated leadership abilities, with experience managing teams and driving results in a fast-paced, dynamic environment.

We're committed to building a diverse and inclusive team, and we welcome applications from candidates who share our values and passion for innovation and creativity.

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