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Vice President of Marketing, Americas

1 month ago

New York, New York, United States Flight Centre Travel Group Full time
About the Opportunity

We are seeking a highly skilled and experienced Vice President of Marketing to join our team in FCM Americas. As a key member of our senior executive team, you will be responsible for driving marketing and brand strategies for the FCM brand across the US and Canada.

Key Responsibilities
  • Develop and execute marketing strategies that enable brand growth and profit.
  • Manage and lead a team of marketing personnel to develop and refine marketing objectives and key deliverables.
  • Work closely with the senior executive team in region to develop marketing strategies that support business objectives.
  • Champion the FCM brand and ensure adherence to brand standards and values.
  • Maximize FCM's presence at key industry events and client-facing engagements.
  • Develop and execute marketing campaigns that drive lead generation and support the progression of the sales funnel.
  • Work with digital resources to maximize paid programs and lead nurture activities.
  • Coordinate customer communication and engagement activities to drive retention and satisfaction.
  • Develop customer-focused marketing campaigns to support upsell opportunities and revenue growth.
  • Set strategies, monitor performance, and drive excellence.
  • Develop and present an annual budget with quarterly reforecasts.
  • Help build and monitor an ROI-driven marketing function leveraging various performance marketing tools.
  • Formulate a deep understanding of the FCM customer through customer segmentation, analysis, and activity performance.
Requirements
  • 3-5 years of dedicated marketing management experience with at least two years in a similar role with a known brand.
  • Experience developing and executing marketing campaigns.
  • Excellent communication and leadership skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
  • Strong analytical and problem-solving skills.
  • Experience with digital marketing tools and platforms.
What We Offer
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • A chance to work with a leading travel management company.