Director of Marketing, US Molecular Diagnostics

3 weeks ago


Glencoe, Louisiana, United States BD (Becton, Dickinson and Company) Full time
Marketing Strategy and Execution

The Director of Marketing, US Molecular Diagnostics will be responsible for developing and executing comprehensive commercial and product marketing strategies to drive the profitable growth of the Molecular Diagnostics Business Lines. This includes market analysis, assessment, segmentation, targeting, and demand forecasting, as well as product launches, pricing strategies, digital marketing, marketing automation, and campaign development.

Leadership and Collaboration

The successful candidate will lead a team of Molecular Marketing Associates and partner with the US IDS Sales Leadership and Global Marketing teams to ensure short and long-term growth objectives for the DS Business are achieved. They will also be responsible for establishing fact-based account targeting and messaging strategies to drive optimal return on sales, inclusive of account-based marketing aligned to the BDX US Region.

Commercial Excellence and Salesforce Effectiveness

The Director of Marketing will drive the adoption of innovation and higher value products through integrated marketing programs, inclusive of market shaping and development. They will also identify new business opportunities and target accounts, develop marketing programs to retain and increase penetration in existing BD customers, and convert competitive accounts. Additionally, they will partner with Sales Leaders to drive sales process rigor, leveraging SPI and the BD Way of Selling, and funnel management to drive profitable growth.

Requirements and Qualifications

The ideal candidate will have a BS/BA in Business, Life Sciences, or a closely related discipline, with a minimum of 10 years of relevant Marketing and Sales experience in medical device and/or commercial laboratory industry. They will also have a minimum of 5 years of Product Marketing Management and Commercial (Sales, Marketing, Service) experience, as well as a minimum of 5 years of experience leading teams. The successful candidate will have a track record of achievement in delivering large and/or multiple projects and influencing business outcomes, and will be a creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. They will also have excellent presentation and communication skills for a wide variety of audiences, and strong leadership skills with an ability to set a vision, lead change, and motivate others.

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