Head of Brand Marketing and Strategy

4 weeks ago

Sparks Glencoe MD, United States BD (Becton, Dickinson and Company) Full time
Job Summary

We are seeking a highly skilled Marketing Director to lead our Women's Health team at BD. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive growth and awareness of our critical molecular diagnostics assays within the BD MAXTM assay portfolio.

The ideal candidate will have a strong background in marketing, with a focus on commercialization excellence, product and portfolio management, and brand strategy. They will be able to analyze data and derive actionable insights, and have a proven track record of developing and implementing successful marketing campaigns.

This is a hybrid role that requires you to be at your assigned worksite 3 days out of the week and up to 2 days from home. Local policies may apply. BD may change your work arrangement based on business needs.

We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive.

Key Responsibilities
  • Develop and execute marketing strategies to drive growth and awareness of our critical molecular diagnostics assays within the BD MAXTM assay portfolio.
  • Lead and own US execution and implementation plans of global brand strategy, identifying and prioritizing key targets for growth, communicating product value, and embedding a strong customer-centric focus into the portfolio.
  • Collaborate with cross-functional teams, including sales, service, contracts, and global marketing, to deliver best-in-class marketing tailored to the market and the customer they serve.
  • Drive market adoption and awareness for BD MAXTM Acute Care Assays through strategic marketing initiatives and leverage deep customer insights to create impactful value propositions and marketing campaigns.
  • Contribute to strategies for expansion into adjacent markets, including ASR Strategy, regional opportunities, business case development, and other special projects related to the IDS strategy.
Requirements
  • 4-year scientific, marketing, or business degree preferred. MBA optional.
  • 3-5 years of experience in US strategic marketing, global marketing, or product management with a focus on commercialization excellence, product and portfolio management, and brand strategy.
  • Background in molecular testing categories.
  • Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
  • Ability to analyze data and derive actionable insights.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. We are an equal opportunity employer and welcome applications from diverse candidates.

We are committed to creating a workplace that is inclusive and respectful of all employees. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

  • US Marketing Manager

    4 weeks ago

    Sparks Glencoe, MD, United States BD (Becton, Dickinson and Company) Full time

    Job Description SummaryBD is a leading global medical technology company that advances the world of health. As a US Marketing Manager for Respiratory and Molecular Diagnostics, you will play a critical role in driving market growth and awareness of critical molecular diagnostics assays within the BD MAX assay portfolio.Key ResponsibilitiesDevelop and execute...

  • Marketing Coordinator

    4 weeks ago

    Sparks Glencoe, MD, United States KCI Technologies Full time

    Marketing Coordinator Job DescriptionWe are seeking a highly skilled Marketing Coordinator to join our team at KCI Technologies. As a Marketing Coordinator, you will be responsible for planning, coordinating, and executing marketing strategies to support our sales objectives.Key Responsibilities:Develop and manage event budgets, timelines, and post-event...

  • Senior Marketing Manager

    4 weeks ago

    Sparks Glencoe, MD, United States BD (Becton, Dickinson and Company) Full time

    Job Description SummaryWe are seeking a highly skilled and experienced marketing professional to lead our U.S. marketing efforts for the Oncology and Cytology portfolios. As a Senior Marketing Manager, you will be responsible for driving market growth and awareness for these portfolios, with a focus on BD OnclarityTM and BD SurePathTM.Key...

  • Global Marketing Manager

    4 weeks ago

    Sparks Glencoe, United States BD Full time

    Job DescriptionThe Global Marketing Manager, Vaginitis and Sexually Transmitted Infections, is responsible for driving market growth and awareness of these critical BD MAX assay portfolios.This role requires a strategic thinker who can develop and execute global brand strategies, identify key regions for growth, and communicate product value to customers.The...

  • Brand Marketing Specialist

    4 weeks ago

    Jessup, MD , USA, United States Eastland Food Corp Full time

    About the Role:Eastland Food Corp is seeking a highly skilled Brand Marketing Specialist to join our team. As a Brand Marketing Specialist, you will be responsible for developing and implementing marketing strategies to drive business growth and profitability. This role will involve analyzing market trends, competitor activities, and consumer behavior to...

  • Field Marketing Coordinator

    4 weeks ago

    Sparks Glencoe, MD, United States KCI Technologies Full time

    We're seeking a skilled Field Marketing Strategist to join our team at KCI Technologies, Inc.A 100% employee-owned engineering, consulting and construction firm serving clients throughout the United States.As a Field Marketing Strategist, you will be responsible for managing logistics, including exhibitor requirements, coordination, registration, and...

  • Senior Marketing Manager

    4 weeks ago

    Sparks Glencoe, United States BD Full time

    Job SummaryWe are seeking a Senior Marketing Manager to lead the US marketing efforts for our Oncology and Cytology portfolios. The ideal candidate will have a strong background in marketing and a passion for the healthcare industry.Key Responsibilities Develop and execute marketing strategies to drive growth and awareness of our Oncology and Cytology...

  • Director of Marketing, US Molecular Diagnostics

    4 weeks ago

    Glencoe, Louisiana, United States BD (Becton, Dickinson and Company) Full time

    Marketing Strategy and ExecutionThe Director of Marketing, US Molecular Diagnostics will be responsible for developing and executing comprehensive commercial and product marketing strategies to drive the profitable growth of the Molecular Diagnostics Business Lines. This includes market analysis, assessment, segmentation, targeting, and demand forecasting,...

  • Senior Product Manager for Molecular Diagnostics

    4 weeks ago

    Sparks Glencoe, MD, United States BD (Becton, Dickinson and Company) Full time

    Job SummaryAs a Senior Product Manager for Molecular Diagnostics, you will be responsible for leading a global MDx platform portfolio of products through its entire lifecycle. This role will collaborate closely with cross-functional teams to execute product line strategies and drive product segment performance.Key ResponsibilitiesLead the development and...

  • Senior Product Manager for Molecular Diagnostics Assays

    4 weeks ago

    Sparks Glencoe, MD, United States BD (Becton, Dickinson and Company) Full time

    Job SummaryWe are seeking a highly skilled Senior Product Manager to lead our Molecular Diagnostics Assays portfolio. As a key member of the Global Molecular Diagnostics Platform team, you will be responsible for developing and executing product strategies, collaborating with cross-functional teams, and driving business growth.Key ResponsibilitiesLead the...

  • Senior Pharmaceutical Sales Representative

    2 days ago

    Sparks Glencoe, United States BD (Becton, Dickinson and Company) Full time

    OverviewBD (Becton, Dickinson and Company) is a leading medical technology company dedicated to advancing the world of health. We are seeking a highly motivated Senior Pharmaceutical Sales Representative to join our team in the Eastern United States.Estimated Salary Range: $125,992 - $207,888 per year, depending on experience and qualifications.About the...

  • Early Head Start Teacher

    2 months ago

    MD,, Anne Arundel County, MD, United States The Y of Central Maryland Full time

    Overwhelmingly, people who decide they want to be a part of the Y in Central Maryland tell us they do so because it reflects their values and a conscious decision, they've made about how they choose to live their lives. The happiest and most fulfilled Y associates are those who are motivated to help others and who want to be a part of something larger...

  • Brand President

    2 weeks ago

    Annapolis, MD, United States South Moon Under Full time

    About South Moon Under Originating as a small surf shop in 1968, South Moon Under has evolved into a national fashion retailer with brick-and-mortar locations in small communities and big cities from South Florida to New England. At South Moon Under, we believe in empowering people to dream big, take chances, and deliver exceptional results. Our ranks are...

  • Marketing Director

    4 weeks ago

    Sparks, Nevada, United States Luddites Full time

    Job SummaryAs a Marketing Manager at Luddites, you will be responsible for creating and executing a catalog schedule and strategy. This includes curating mailing lists for each catalog, coordinating with printers and mailing list providers, and analyzing catalog performance to report results.Key Responsibilities Create and execute a catalog schedule and...

  • Early Head Start Teacher

    2 months ago

    MD,, Anne Arundel County, MD, United States The Y of Central Maryland Full time

    Overwhelmingly, people who decide they want to be a part of the Y in Central Maryland tell us they do so because it reflects their values and a conscious decision, they've made about how they choose to live their lives. The happiest and most fulfilled Y associates are those who are motivated to help others and who want to be a part of something larger...

  • Associate Buyer

    4 weeks ago

    Sparks Glencoe, United States Paul Fredrick Full time

    About the CompanyPaul Fredrick is a distinguished menswear brand renowned for its sophisticated style and commitment to quality. We specialize in delivering exceptional menswear directly to consumers, combining timeless elegance with modern trends. Our mission is to provide men with superior quality clothing that exudes confidence and style. We are looking...

  • Associate Buyer

    2 weeks ago

    Sparks Glencoe, United States Paul Fredrick Full time

    About the CompanyPaul Fredrick is a distinguished menswear brand renowned for its sophisticated style and commitment to quality. We specialize in delivering exceptional menswear directly to consumers, combining timeless elegance with modern trends. Our mission is to provide men with superior quality clothing that exudes confidence and style. We are looking...

  • Marketing Manager

    2 weeks ago

    Silver Spring, MD, United States Banneker Ventures, LLC Full time

    Who We Are: Banneker Ventures is an award-winning diversified construction and real estate development company. Founded in 2005, Banneker has a backlog of over $180 million in construction projects and $800 million in multifamily and mixed-use development projects in our pipeline.As the Marketing Manager, you will be responsible for developing and managing...

  • Product Marketing Manager

    1 month ago

    Jessup, MD , USA, United States Baltimore Aircoil Full time

    Job Title: Product Marketing ManagerThe Product Marketing Manager will be responsible for promoting BAC's brand, creating marketing plans, developing product positioning, and leading the development of sales tools and collateral for BAC's new target market segments.Key Responsibilities:Increase brand awareness and create customer preference for market share...

  • Account Representative

    2 months ago

    Sparks, United States Coast Marketing Inc Full time

    Job DescriptionJob DescriptionWe specialize in creating new campaigns and business for several national clients. Our goal is to help them expand into new markets by increasing sales and building and maintaining relationships with current and prospective customers. We have an amazing team that provides great customer service and face-to-face communication....