Social Media Manager
5 days ago
At Pearson, we're seeking a highly skilled Social Media Manager to join our B2B Marketing team. As a key member of our team, you'll be responsible for developing and implementing a comprehensive social media strategy that drives brand awareness, engagement, and thought leadership in the higher education sector.
Key Responsibilities:
- Develop and execute a social media strategy that aligns with Pearson's business objectives and brand standards.
- Manage and maintain Pearson Higher Education's B2B social media presence across LinkedIn, Twitter, and Instagram.
- Collaborate with the Content Marketing team to create and post high-quality, engaging social media content that resonates with our target audience.
- Monitor and analyze social media metrics to optimize and refine our social media strategy.
- Stay up-to-date with the latest social media trends, best practices, and platform developments to ensure Pearson remains a thought leader in the industry.
Requirements:
- 3+ years of experience in social media marketing, with a focus on B2B brands.
- Proven track record of developing and executing successful social media campaigns.
- Strong understanding of social media platforms, including LinkedIn, Twitter, and Instagram.
- Experience with social media management and reporting tools, such as Sprinklr or Hootsuite.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
What We Offer:
Pearson is a leading education company that's committed to making a positive impact on people's lives. As a Social Media Manager, you'll have the opportunity to work with a talented team of professionals who share your passion for education and social media. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
How to Apply:
If you're a motivated and creative social media professional who's passionate about education and marketing, we'd love to hear from you. Please submit your resume and a cover letter that outlines your experience and qualifications for this role.
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