CRM System Specialist

2 weeks ago


Hays, Kansas, United States Fort Hays State University Full time
Department
Enrollment Management

Job Posting Title
Customer Relationship Management (CRM) Coordinator

Job Overview

The CRM Coordinator is responsible for the configuration, deployment, and customization of the university's Customer Relationship Management (CRM) system, aimed at improving student recruitment, engagement, and retention initiatives. This role requires close collaboration with various university departments to ensure effective utilization of the CRM system in achieving enrollment objectives. The ideal candidate will possess a solid understanding of CRM principles, exceptional communication abilities, and the capacity to analyze data for informed decision-making.

Minimum Qualifications
  • Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
  • One to three years of professional experience in enhancing student recruitment, engagement, and retention efforts.
Preferred Qualifications
  • Master's Degree
  • Demonstrated experience in CRM management, particularly within a higher education context.
  • Familiarity with CRM software and associated tools.
  • Strong analytical capabilities to interpret data and generate actionable insights.
  • Excellent communication skills, encompassing written, verbal, and presentation abilities.
  • Ability to collaborate effectively in a cross-functional team environment.
  • Project management expertise with the ability to manage multiple priorities and deadlines efficiently.
  • Awareness of trends and best practices in the higher education sector related to student recruitment and retention.
Key Responsibilities:

CRM System Oversight:
  • Manage the university's CRM system, including its configuration, customization, and maintenance.
  • Ensure the integrity and accuracy of data within the CRM database.
  • Implement best practices for CRM usage across various departments and user groups.
  • Provide training and support to staff on CRM functionalities and usage.
Strategic Development:
  • Formulate and execute CRM strategies that align with the university's goals.
  • Work with stakeholders to identify key performance indicators (KPIs) and metrics for assessing CRM effectiveness.
  • Analyze data to uncover trends, opportunities, and areas for enhancement.
  • Propose improvements to CRM processes and workflows to optimize student recruitment, engagement, and retention.
Recruitment and Enrollment Support:
  • Leverage the CRM system to facilitate recruitment activities, including lead generation, nurturing, and conversion.
  • Collaborate with stakeholders to design targeted communication campaigns aimed at attracting prospective students and guiding them through the enrollment process.
  • Coordinate with Marketing to monitor and analyze recruitment metrics to evaluate the effectiveness of marketing strategies and identify improvement areas.
Enhancing Student Engagement and Retention:
  • Implement strategies to boost student engagement and retention through the CRM system.
  • Support the creation of personalized communication plans that foster student success initiatives and extracurricular involvement.
  • Track student engagement metrics and proactively address at-risk behaviors to enhance student satisfaction.
Cross-Departmental Collaboration:
  • Work alongside admissions, academic departments, graduate school, marketing, and student success teams to align CRM initiatives with university objectives.
  • Act as a liaison between technical teams and end-users to ensure effective communication and problem resolution.
  • Coordinate with relevant departments to ensure system integration and compatibility with other university platforms.
Application Process: To apply for this position, please visit the university's official website. Only electronic applications submitted through the designated webpage will be accepted.

Required Application Documents: Applicants should submit a cover letter, resume, and contact information for three professional references, compiled into a single PDF document.

Community Overview: Fort Hays State University is situated in a vibrant college town known for its educational, healthcare, and recreational offerings. The community features excellent recreational facilities and programs, providing a safe and welcoming environment for residents.

Equal Opportunity Statement: Fort Hays State University is an Equal Opportunity Employer and does not discriminate based on gender, race, religion, national origin, color, age, marital status, sexual orientation, genetic information, disability, or veteran status.

Background Check: The final candidate will be required to consent to and successfully complete a criminal background check.

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