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Field Marketing Manager

2 months ago

Alpharetta, United States LocumTenens.com Full time

The Field Marketing Manager is responsible for the execution of marketing programs to generate new business, drive cross sell/upsell opportunities, and help advance existing opportunities for the sales and recruiting teams within assigned divisions. This individual will partner closely with the sales and recruiting teams and the broader marketing department to drive and execute marketing strategy.


Job Description

Strategic Planning and Execution - 40%

  • Creates demand and retention strategies that align with sales and recruiting teams
  • Interfaces with Sales to determine sales enablement needs
  • Work with Marketing to develop tactical plans, including campaigns, programs, and content


Sales Enablement - 30%

  • Communicates campaign deliverables, objectives, and timelines to teams
  • Provides support for successful program adoption
  • Works with sales operations team to align marketing objectives with sales and recruiting initiatives


Reporting and Data Analytics - 15%

  • Analyzes pre-determined KPIs with sales team leadership and adjusts programs as needed
  • Works with data team to generate insights about marketing direction


Market Research and Intelligence - 15%

  • Understands and translates the industry landscape and key issues and monitors trends
  • Defines market opportunities
  • Works with divisional leadership to learn specialty-specific market challenges
  • Proactively addresses market trends and competitive activity


SECONDARY FUNCTIONS (IF APPLICABLE)

  • May attend sales and recruitment conferences as needed
  • May work on special projects or other duties as assigned


SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY

  • May communicate with clients and clinicians as needed


QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

  • Bachelor's degree or equivalent experience required
  • 3+ years of experience in marketing, brand management, and/or sales enablement


KNOWLEDGE, SKILLS, AND ABILITIES

  • Ability to adhere to and exhibit the Company Values at all times
  • Working knowledge of Microsoft Word, PowerPoint, Outlook, and Teams
  • Advanced Microsoft Excel skills
  • Working knowledge of Salesforce or relative CRM systems
  • Strong understanding of demand generation strategies and tactics
  • Ability to perform market and competitive research
  • Ability to effectively manage multiple competing priorities in a fast-paced sales environment
  • Strong communication skills - both oral and written
  • Ability to build strong business relationships at all levels
  • Excellent interpersonal skills
  • Strong attention to detail
  • Strong organizational and time management skills
  • Ability to work independently and collaboratively
  • Solid critical thinking and creative problem-solving skills
  • Ability to consistently meet goals, commitments, and deadlines
  • Ability to work with sensitive information and maintain confidentiality
  • Ability to travel up to 10%


KEY COMPETENCIES REQUIRED

  • Ensures Accountability
  • Customer Focus
  • Action Oriented
  • Decision Quality
  • Instills Trust
  • Plans and Aligns
  • Collaborates
  • Demonstrates Self-Awareness
  • Communicates Effectively
  • Strategic Mindset


PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS

  • Typical office environment - sedentary with typing, writing, reading requirements
  • May be able to sit or stand
  • Speaking, reading, writing, ability to use a telephone and computer
  • Ability to exert up to 10 lbs. of force occasionally
  • Ability to travel up to 10% of the time
  • Ability to interpret various instructions
  • Ability to deal with a variety of variables under only limited standardization