Digital Marketing Manager

1 month ago


Layton, Utah, United States University of California-Davis Full time
Job Summary

The University of California, Davis is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive digital marketing strategy to promote graduate education at UC Davis.

Key Responsibilities
  • Manage, develop, maintain, and deliver web content and navigation/architecture systems
  • Design and implement an integrated social media and web strategy
  • Develop and manage graphic and written content
  • Other
Requirements
  • Bachelor's degree and work-related experience in marketing, communications, web development, or similar
  • Knowledge and experience with all aspects of social media communications
  • Experience drafting and designing clear, easy-to-navigate, informative, accurate, and functional web resources
  • Experience handling multiple projects simultaneously and building consensus while managing leadership expectations
  • Proficiency in Photoshop, Illustrator, Premier Pro, Canva, or other visual design and wire-framing tools
  • Interpersonal and communication skills to interact effectively with diverse groups and individuals
Preferred Qualifications
  • At least 5 years of experience in digital marketing and communications
  • Technical skills in digital audio and video recording equipment and experience operating such equipment
  • Experience writing, editing, and/or repurposing news for a variety of audiences
  • Basic HTML knowledge
  • Knowledge of campus web standards and editorial/content standards
  • Project management skills appropriate for multimedia or content production for the web or in publications
  • Knowledge of graduate education
Benefits

The University of California, Davis offers a comprehensive benefits package, including medical, dental, and vision insurance, paid holidays and vacation time, and access to a range of employee assistance programs.

Work Environment

This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.



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