Digital Marketing Manager
1 month ago
The University of California, Davis is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive digital marketing strategy to promote graduate education at UC Davis.
Key Responsibilities- Manage, develop, maintain, and deliver web content and navigation/architecture systems
- Design and implement an integrated social media and web strategy
- Develop and manage graphic and written content
- Other
- Bachelor's degree and work-related experience in marketing, communications, web development, or similar
- Knowledge and experience with all aspects of social media communications
- Experience drafting and designing clear, easy-to-navigate, informative, accurate, and functional web resources
- Experience handling multiple projects simultaneously and building consensus while managing leadership expectations
- Proficiency in Photoshop, Illustrator, Premier Pro, Canva, or other visual design and wire-framing tools
- Interpersonal and communication skills to interact effectively with diverse groups and individuals
- At least 5 years of experience in digital marketing and communications
- Technical skills in digital audio and video recording equipment and experience operating such equipment
- Experience writing, editing, and/or repurposing news for a variety of audiences
- Basic HTML knowledge
- Knowledge of campus web standards and editorial/content standards
- Project management skills appropriate for multimedia or content production for the web or in publications
- Knowledge of graduate education
The University of California, Davis offers a comprehensive benefits package, including medical, dental, and vision insurance, paid holidays and vacation time, and access to a range of employee assistance programs.
Work EnvironmentThis position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.
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