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Generative AI Product Marketing Strategist
2 months ago
Are you passionate about engaging with customers and driving the adoption of cutting-edge generative AI technology? In this role, you will be responsible for shaping the messaging and positioning for AWS's pivotal generative AI service, Amazon Bedrock, as well as our Amazon Titan model family.
Key Responsibilities:
- Lead the development of messaging and positioning strategies for Amazon Bedrock.
- Create impactful customer references, including in-depth analyses on ROI from implementing generative AI use cases.
- Design and produce tailored audience-specific content and tools such as eBooks, presentations, whitepapers, infographics, webinars, and customer success stories.
- Execute innovative product marketing initiatives that effectively reach targeted audiences.
- Collaborate with various marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to implement global marketing strategies.
- Work cross-functionally within AWS with teams such as product management, digital marketing, sales, and business development to achieve business objectives.
- Develop and implement training programs, tutorials, and promotional activities to enhance product adoption.
- Continuously assess and refine product marketing efforts to optimize performance.
A Day in the Life:
- As an experienced product marketing strategist, you will define our messaging and positioning for customers utilizing Amazon Bedrock and our Amazon Titan models.
- You will create compelling content that elucidates use cases and value propositions, while also developing programs to boost customer engagement and service adoption.
- Define strategies for reaching customers as they innovate with Amazon Bedrock, collaborating closely with product marketers across the organization.
- Engage with AWS customers to gain insights into their deployment of Amazon Bedrock and our Amazon Titan models.
- Collaborate with key stakeholders to identify strategic customers and enhance our AWS generative AI narrative.
- Contribute to a rapidly expanding business and make a significant impact daily.
About AWS:
Amazon Web Services (AWS) is the most comprehensive and widely adopted cloud platform, trusted by customers ranging from successful startups to Global 500 companies.
Inclusive Team Culture:
AWS fosters a culture of inclusion, encouraging diverse experiences and perspectives. We believe in continuous learning and curiosity, supported by employee-led affinity groups.
Mentorship & Career Growth:
We are committed to raising our performance standards and providing resources for knowledge-sharing and mentorship to help you grow as a professional.
Work/Life Balance:
We prioritize work-life harmony, striving for flexibility in our work culture to support our employees both at work and at home.
Basic Qualifications:
- 6+ years of professional marketing experience.
- Proven ability to use data and metrics to drive improvements.
- Experience in building and executing cross-functional marketing programs.
- Demonstrated success in managing and measuring marketing performance across various channels.
- Experience in developer outreach and community engagement.
Preferred Qualifications:
- Experience managing external partnerships to develop marketing initiatives.
- Ability to present ideas effectively to various organizational levels.
- Proficiency in Excel or Tableau for data analysis.
Amazon is dedicated to fostering a diverse and inclusive workplace, providing equal opportunities regardless of race, gender, sexual orientation, disability, or other legally protected statuses.
