Brand Manager

1 week ago

Los Angeles, California, United States dpHUE Full time

About dpHUE:

dpHUE is a premium at-home color and color care brand that empowers consumers to achieve and maintain salon-quality color at home between color applications. Our products are distributed at ULTA Beauty, Amazon, and other online retailers.

Job Summary:

The Brand Manager reports to the Vice President of Innovation, Marketing and Consumer Engagement. This role executes the full life cycle of a product from innovation and development through omnichannel go-to-market strategies, ensuring that all timely product launches and marketing campaigns align with the brand's DNA and business objectives.

Key Responsibilities:

  • Manage all aspects of product development from concept to market, including vendor management, product submissions, testing, artwork, and reformulations.
  • Collaborate with the CEO and VP of Marketing on concept creation and innovation strategy.
  • Craft claims and conduct testing/surveys for new and existing products.
  • Manage new formula and reformulation projects with the Operations team, external labs, and manufacturers, and bring on new vendors when needed.
  • Work with Regulatory and Legal to update artwork for compliance and international registration.
  • Manage artwork process for new and existing items for on-time launch and collaborate on new product concept imagery for presentations.

Omnichannel Marketing:

  • Develop and implement comprehensive omnichannel retail marketing strategies that integrate all marketing channels to drive brand awareness, customer engagement, and sales for key brick & mortar and online retailers.
  • Manage and lead the brand calendar process.
  • Develop and execute in-store and online product launch and marketing campaigns, assets, emails, promotional programs, and retailer-specific events, ensuring alignment with brand objectives and maximizing engagement and ROI.
  • Analyze and optimize the customer journey across all touchpoints, ensuring a seamless and cohesive experience from initial contact through to purchase and post-purchase engagement.

Requirements:

  • Project Management: Lead and manage multiple projects simultaneously in a fast-paced environment, ensuring that product development and marketing campaigns are executed on time and within budget.
  • Exhibit strong organizational and communication skills.
  • Independence & Initiative: Ability to work independently, take ownership of projects, and drive them to completion without constant supervision.
  • Cross-Functional Collaboration: Work with sales, creative, social, and influencer team members to ensure consistent messaging and branding across all marketing channels. Team-oriented with a can-do attitude.
  • Data-Driven Decision Making: Utilize data, analytics, and customer insights to inform product development and marketing strategies, measure ROI and performance, and drive continuous improvement.
  • Industry Trends: Stay informed on industry trends, competitor activities, and consumer preferences, and adjust strategies accordingly.
  • Attention to Detail: Exceptional execution and follow-through to ensure accuracy and consistency.
  • Prior product development and retail marketing experience required.

Education and Experience:

  • Bachelor's Degree or equivalent required.
  • 4+ years of combined marketing and product development experience in beauty or consumer package goods industry required.

Work Environment:

  • This is a hybrid position where the employee will work from a Los Angeles-based office (Playa Vista or Culver City area) at a minimum of 3 days per week.

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