Senior Media Campaign Manager

1 week ago

Houston, Texas, United States CART Full time
Job Description:

We are seeking a highly skilled Media Manager or Senior Media Manager to join our cross-functional Media and Advertising team at CART. This team delivers strategic and creative media and advertising solutions for our clients, and we are looking for a talented individual to help us drive sales growth through data-driven optimizations.

In this role, you will have the opportunity to work with clients from small startups to established, world-famous brands and see the impact you have on their business every day. You will be responsible for managing paid media and advertising campaign strategy, setup, ongoing optimization, and reporting, as well as researching and analyzing our clients' business, competitors, and target audiences to recommend channel, budget, and targeting strategies.

You will also interface cross-functionally with internal teams as well as external clients and must be fantastic at developing and managing relationships. As a Media Manager, you are an analytical and strategic thinker, demonstrating the ability to learn and iterate quickly to focus on the best outcomes.

Key Responsibilities:
  • Manage paid media and advertising campaign strategy, setup, ongoing optimization, and reporting
  • Research and analyze our clients' business, competitors, and target audiences to recommend channel, budget, and targeting strategies
  • Setup and monitor multiple campaigns across Amazon (Amazon Advertising Console and Amazon DSP) and other channels (e.g. programmatic, paid social, paid search)
  • Effectively manage advertising campaigns through available ad tech tools to drive efficiency and enable focus on delivering on the strategy
  • Synthesize performance data and present concise, actionable insights to our clients on a regular basis
  • Proactively identify business opportunities for our clients (e.g., new targeting opportunities, new ad formats, novel ways of leap-frogging competitors, etc.)
  • Deliver flawless execution of media strategy, optimizations, and testing plans
  • Partner with Brand Management Lead to maintain an integrated approach to strategy, creative, and advertising, and enroll cross-discipline team members where relevant
  • Execute on client deliverables, and provide clear direction & vision on priorities to help achieve client goals
  • Proactively assist with thought leadership and POVs for clients on industry trends
Requirements:
  • 4+ years of hands-on experience with direct ownership of media and advertising campaigns, encompassing keyword research, content optimization, bid/budget management, and reporting
  • Hands-on experience with Programmatic Advertising, Paid Search/PPC/SEM, Amazon Advertising, and Amazon DSP
  • Proven track record of planning, executing, and optimizing media and advertising campaigns across various channels, including Amazon Advertising Console and Amazon DSP
  • Demonstrated ability to aggregate and analyze data from multiple sources and provide detailed performance reports
  • Experience in recommending campaign budgets based on historical data and industry best practices
  • Proven experience working directly with clients to address challenges and identify opportunities
  • Ability to communicate complex technical topics to diverse audiences, ensuring clear understanding and effective decision-making
  • Strong desire and proven ability to take ownership and accountability for multiple client campaigns with limited oversight
Preferred Qualifications:
  • Proficiency with E-commerce Tools: Experience with Helium 10, Jungle Scout, Similar Web, Skai, Perpetua, Pacvue, or other relevant tools
  • Understanding of Amazon Business Dynamics: Knowledge of key Amazon business factors, such as inventory management and buy box ownership
  • Ecommerce and Paid Media Experience: Familiarity with the Ecommerce and paid media landscape, including platforms like Shopify, Google Ads, and social advertising
  • Agency Background: Previous experience working in an agency environment, providing a strong foundation in handling multiple client accounts and diverse campaigns

CART is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are unable to sponsor or transfer visas for applicants, and currently do not intend to hire candidates who will need sponsorship through any non-immigrant visa category such as the H-1B, H-1B1, E-3, O-1, or TN.

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