Digital Marketing Manager

2 weeks ago


Olympia, Washington, United States Cribl, Inc Full time
About the Role

Cribl, Inc is seeking a Digital Marketing Manager to lead the creation and execution of webinars, content syndication, and other digital activations aimed at deepening engagement with potential customers.

Key Responsibilities
  • Develop and execute a comprehensive digital marketing strategy to drive pipeline growth and revenue.
  • Lead the creation and execution of Cribl's webinar and demo calendar, working with stakeholders to ideate and develop content that resonates with target audiences.
  • Collaborate with internal and external teams to source speakers, guide involvement, and facilitate enablement and content creation.
  • Manage the end-to-end implementation of digital programs, including program build and promotion, in-flight review, and optimizations.
  • Evolve the webinar program strategy to support the optimum mix of channel content, with the goal of proactively planning the webinar calendar at least a quarter out.
  • Present pipeline and revenue impact of ongoing programs and leverage data points to enhance program strategy.
Requirements
  • Proven experience in digital marketing, with a focus on demand generation and webinar execution.
  • Strong understanding of marketing automation and its applications in digital marketing.
  • Excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams.
  • Ability to analyze data and make informed decisions to drive business growth.


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