Media Planning and Buying Strategist
3 weeks ago
Senior Traditional Media Planner & Buyer
DescriptionWe are seeking a highly skilled Senior Traditional Media Planner & Buyer to develop and maintain media campaigns in traditional mediums such as out of home, print, radio, and television that deliver exceptional results for our clients.
Key Responsibilities- Develop effective media plans that align with overall client objectives and coordinate with all media roles included in the plan.
- Craft innovative strategies to achieve client goals through owned and earned media channels.
- Conduct research on media partners, vendors, and outlets, including traditional, digital, and custom media options.
- Negotiate rates and media placements according to the approved media plan.
- Establish best practices within the media department to enhance efficiency, save time, and stay up-to-date with industry trends.
- Leverage digital and cloud-based platforms to manage media plans, assets, IOs, tracking, reporting, and billing.
- Bachelor's degree in Communications, Advertising, or Marketing.
- 10+ years of experience in media or related advertising background.
- Background running media for travel and hospitality and/or destination brands.
- Advanced computer skills and math analytical skills.
The estimated salary for this position is $85,000 - $110,000 per year, depending on experience. We offer paid time off, paid health benefits, and flexibility to work from home. Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL, following Agile Methodology agency-wide and specializing in strategic thinking, award-winning creative, branding, advertising, interactive, and public relations.
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