Web Development and SEO Specialist

4 days ago

Troy, Michigan, United States Jars Cannabis Full time
About JARS Cannabis

JARS Cannabis is a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration.

We are committed to providing only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible.

Job Description

We are seeking a Web Development and SEO Specialist to manage and enhance our company's digital assets, including websites. The ideal candidate will be responsible for developing, maintaining, and optimizing our web presence, focusing on usability, consumers, content, SEO, and overall website performance to drive traffic and sales.

This role requires a blend of web development, engineering skills, and digital marketing expertise, particularly in SEO and analytics. The successful candidate will have a solid understanding of search performance marketing, conversion, and online customer acquisition.

Responsibilities
  • Identify, troubleshoot, fix, and optimize websites for SEO
  • Research targeted keywords to guide digital strategies
  • Analyze reports to identify trends, issues, areas for opportunity, and create actionable plans to improve KPIs
  • Articulately explain technical details of website changes to developers, project managers, and clients
  • Provide accurate timelines and level of effort during all project phases
Requirements
  • 3+ years relevant SEO and marketing experience
  • Good understanding of search performance marketing, conversion, and online customer acquisition
  • Solid understanding of web technology, including integrations, UI/UX, websites, CMS, Analytics, SEO, Front-end, and Back-end technology
  • In-depth knowledge of Google Analytics, Google Tag Manager, and Google Search Console
  • Excellent HTML, CSS, and JavaScript (jQuery) skills
  • Experience with email marketing services such as MailChimp, Constant Contact, and Campaign Monitor
  • Experience or good familiarity with SEO research tools such as Moz, SEMrush, Ahrefs, and AWR
  • Ensure website security protocols are in place and perform regular backups
  • Experience or good familiarity with CRMs such as Hubspot, SalesForce, Pardot, and Sugar
  • Experience or good familiarity with testing and analytics tools such as VWO, Crazy Egg, HotJar, CallRail, and Mongoose Metrics
  • Good experience using Google Sheets or Microsoft Excel
  • Comfortable using text-based code editors such as Atom, Sublime Text, or Visual Studio Code
  • Ability to multitask and prioritize, managing multiple projects simultaneously
  • Not afraid to work hard, be humble, ask questions, and learn new things
Education
  • BA/BS degree in any discipline
  • Computer Science/MCA/Working knowledge of programming languages such as HTML, CSS, JS, Open Source
  • PMP or other Project Management Certification is preferred

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