Global Communications Manager

3 days ago

New York, New York, United States Puig Full time
Global Communications Manager

Manage global communications and special projects aligned with business objectives and profitability goals. Support company policies, objectives, and initiatives to ensure development and implementation of cohesive communications programs adhering to global brand guidelines.

Key Responsibilities:
  • Assist in execution of communications campaigns across all media platforms to maximize storytelling opportunities.
  • Manage global network of agencies for PR and Communication purposes to optimize ongoing global strategic initiatives.
  • Deploy external communications to media and agencies including press releases, media alerts, interview requests, and brand statements.
  • Support pitching and act as liaison for feature and interview requests to expand awareness and story opportunities globally for the brand and Creative Director.
  • Maintain a keen understanding and relevance in industry-related matters.
  • Cultivate and establish relationships with media contacts including marketing directors, editors, writers, and key opinion leaders.
  • Support activation strategies pertaining to influencer relations in partnership with Senior Manager, VIP.
  • Support internal communications to share press and brand activity in a timely manner on brand and corporate levels.
  • Support Beauty, Fragrance, Eyewear, CH Carolina Herrera with communications strategies, activities, and global events.
  • Support maintenance of communication budgets, with specific ownership of bi-yearly show budget through excel, billing portal, and other tools as required to ensure timely payment to all vendors.
Show, Events, and Pre-Collection
  • Assist in production of brand events - liaise with third-party vendors and events partners to adhere to brand standards to achieve event goals within budget.
  • Assist in maintenance of seasonal invitation lists for international press, VIP, and influencers, in partnership with global press teams.
  • Liaise with external teams' respective lists: Wholesale, Retail, Intl PR, Corporate HQ, Institutional, Internal executives.
  • Manage scheduling during the week for shows across all partners: Production, casting director, music producer, stylist, HMU, Nail Team.
  • Generate press releases and Run of Show and ensure timely deployment worldwide.
  • Leverage all events (branding/wholesale/retail) to maximize local and national press across print and digital opportunities, and 'One Brand' opportunities where possible.
  • Collaborate on production of photoshoots as required for seasonal or capsule collections.
  • Lead influencer and brand ambassador strategies and the planning and execution of campaigns alongside internal teams (in the US and abroad) to increase brand awareness and audience engagement across all social platforms.
  • Partner with Director of Global Marketing in efforts for Retail and Wholesale events where possible.
Sample Management
  • Partner with Logistics Manager, Product Development, Design, and across all teams to ensure smooth communication on sample requests, focusing on editorial, beauty (e.g., Fragrance campaign shoot), and VIP requests.
Reporting
  • Oversee communications portion of Weekly Marketing and Communications report.
  • Oversee Monthly Global Press report.
  • Manage Post-Show/event attendance report and recaps.
  • Manage YoY/SoS reporting for key brand moments i.e. Show and Met Gala.
  • Orchestrate bi-yearly global press review and presentation to Senior Leadership Team.
Requirements:
  • Self-motivated, creative, and resourceful individual with deep understanding of global press and fashion creative landscape and innate sense of luxury storytelling extending to beauty and fragrance.
  • Confident and comfortable in representing the brand internally and externally to key stakeholders and partners.
  • Minimum 5 years' experience in marketing and communications, preferably in ready-to-wear or accessories luxury industry.
  • College Education required.
  • Strong communications, interpersonal, and relationship-building skills; able to work as a team, keen multitasker who can spearhead projects on his/her own with accountability.
  • Strong computer skills (MS Office, Fashion GPS, Lefty, Adobe Acrobat a plus but not required).
  • Budget/revenue management experience preferred.
  • Proactive, Energetic, Curious Out-of-the Box thinker with strong attention to detail and organization skills.
  • Strong organizational and analytical skills.
  • CRM Software.
About Us:
  • An entrepreneurial, creative, and welcoming work culture.
  • A range of learning and development opportunities.
  • An international company with plenty of opportunities to grow.
  • A competitive compensation & benefits package.

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