Revenue Growth Marketing Specialist

2 weeks ago

Raleigh, North Carolina, United States Relay Full time
Company Overview:

Relay is a forward-thinking technology startup based in Raleigh, dedicated to transforming communication methods. Our mission is significant, and we are in search of a Revenue Growth Marketing Specialist who can excel in a fast-paced, high-growth startup atmosphere.

Our platform serves frontline workers, the backbone of our economy, by enhancing their efficiency, safety, and speed through innovative cloud solutions that leverage real-time data and insights.

We have pioneered a new product category, disrupting the traditional handheld radio market with our simple, durable, internet-connected smart device, complemented by robust software solutions tailored for B2B clients across various sectors.

As we continue to grow, we are expanding our Marketing team to further support our success.


Role Summary:

The Revenue Growth Marketing Specialist will be instrumental in collecting, analyzing, and interpreting marketing, sales, and customer data to generate actionable insights and recommendations aimed at enhancing revenue strategies and performance metrics.

This position demands a meticulous individual with exceptional analytical capabilities, adept at synthesizing data from diverse sources to aid sales and marketing leadership in their decision-making processes.

The ideal candidate will possess a consultative background, experience engaging with senior leadership, and a proven track record of thriving in a rapidly evolving environment.


Key Responsibilities:
  • Collect, analyze, and interpret marketing and sales data to deliver actionable insights and recommendations for revenue enhancement strategies.
  • Examine top-of-the-funnel data alongside information from various systems as customers progress through the sales cycle.
  • Create and maintain revenue dashboards and reports to monitor key performance indicators (KPIs), providing visibility to sales leadership for informed decision-making.
  • Conduct regular data audits to ensure accuracy and integrity across multiple CRM systems.
  • Synthesize workflows and data from various systems and CRMs to develop comprehensive datasets for analysis.
  • Collaborate with the Revenue Operations team to implement process improvements and CRM system modifications to capture missing data or rectify inaccuracies.
  • Utilize data visualization tools to present insights clearly and effectively.
  • Work alongside sales leadership to formulate precise sales forecasts and pipeline projections.
  • Monitor and assess pipeline health, conversion rates, and sales cycle duration to identify trends and areas for enhancement.
  • Provide strategic insights to senior leadership, leveraging data to inform business decisions and revenue growth strategies.
  • Participate in the evolution of systems change initiatives, ensuring successful implementation and adoption of new processes and tools.
  • Adapt to a fast-paced environment, responding swiftly to changing business needs and priorities.
  • Support sales and marketing leadership with additional data-driven insights as required.

Qualifications:
  • Bachelor's degree in Analytics, Business Administration, Sales, Marketing, or a related discipline.
  • 3-5 years of demonstrated experience in business analytics, consulting, or a comparable role within a SaaS or technology organization.
  • Proficiency in SQL and strong analytical skills for effective data collection, organization, analysis, and presentation.
  • Experience with CRM systems (e.g., Zoho) and sales analytics tools.
  • Excellent communication and collaboration skills for effective teamwork across departments and with senior leadership.
  • Detail-oriented with the ability to manage multiple projects and meet deadlines.
  • Strong problem-solving skills with a proactive, solution-oriented approach.
  • Experience with data visualization tools (e.g., Tableau, Power BI) for creating actionable reports.
  • Proven experience in managing systems change and driving process enhancements.
  • Understanding of marketing and sales methodologies, processes, and best practices.
  • Familiarity with SaaS business models and the technology sector is advantageous.
  • Experience in a high-growth environment is highly desirable.

About Relay:

At Relay, we foster a culture that empowers our team members to achieve their best work. We believe in the concept of BWIML (Best Work In My Life), recognizing the incredible outcomes that engaged and satisfied employees can produce.

Our comprehensive benefits package supports work-life balance, health, personal growth, and future planning, including:

  • 100% Paid Insurance for Health, Dental, Vision, Long/Short Term Disability, and Life Insurance.
  • Generous Paid Time Off.
  • 401(K) Savings Plan with Company Match.
  • Baby Cash Reward and Paid Parental Leave.
  • Wellness Perks.
  • Access to the latest technology and office amenities to ensure success in your role.

Relay operates under a hybrid work model, where team members collaborate in the office three days a week, fostering innovation and teamwork while allowing flexibility for remote work on other days.

Please note that all candidates must be legally authorized to work in the US and will not require future sponsorship for employment.

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