Communications Manager

3 weeks ago

Rockville, Minnesota, United States GCAAR Full time

Job Title: Communications Manager

About the Role:

The Communications Manager will be responsible for managing communications for GCAAR's Government Affairs team, including leading monthly meetings, writing and distributing a legislative e-newsletter, and crafting government affairs content for email, social media, website, and other communications channels.

Key Responsibilities:

  • Manage communications for GCAAR's Government Affairs team
  • Lead monthly meetings with team to determine communications needs
  • Write and distribute monthly legislative e-newsletter
  • Craft government affairs content for email, social media, website, and other communications channels
  • Play an integral role in calls for action and other campaigns
  • Serve as primary staff liaison and oversee production for GCAAR's Capital Area REALTOR magazine
  • Participate in all meetings related to the magazine and advertising
  • Collaborate with VP, Strategic Communications and external vendor to plan quarterly Capital Area REALTOR magazine content, compile and/or write articles, and review design/print proofs
  • Write, format, and distribute newsletters/emails and content for other communications channels
  • Maintain the association's social media calendar and accounts; develop, execute, and evaluate social media campaigns as needed
  • Edit weekly content and post emergent updates/reels
  • Develop and post association content to websites; perform regular maintenance on association website
  • Work with SME to keep contract forms updated on GCAAR website; promote new/updated forms rollouts several times/year
  • Create/update materials and assist with implementing annual programs, including Recognition Awards/Annual Awards, and special campaigns
  • Serve as backup contact for media inquiries and interviews
  • Regularly track email and website engagement through Google Analytics and other measurement tools
  • Supervise two staff members

Qualifications:

  • Four-year degree from an accredited college or university in communications, journalism, public relations, or marketing
  • Seven to nine years of related work experience, to include supervisory responsibilities
  • EXCELLENT writing and editing skills (writing test and samples will be required)
  • Experience in management of social media sites (Facebook, Twitter, LinkedIn, YouTube, and Instagram), email marketing tools, and website content management systems (CMS)
  • Experience with magazine production
  • Forward thinker and self-starter who understands the big picture
  • Proven ability to work efficiently while maintaining a high standard of quality in a fast-paced, deadline-driven environment
  • Ability to balance multiple, time-sensitive projects while still meeting deadlines
  • Attention to detail

Other Desired Skills:

  • Self-motivated, organized, and highly resourceful team player with a positive, can-do attitude
  • Practical knowledge of current communications and email marketing best practices to drive brand engagement and build traffic across web and social platforms
  • Knowledge of/interest in media relations, government affairs, and/or graphic design a plus
  • Familiarity with/hands-on experience writing in Associated Press (AP) style
  • Proficiency with Microsoft Office Suite

Requirements:

  • Based in Rockville, MD
  • Required to be in the office 2 days per week
  • Cannot hold an active real estate license

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