Marketing Director

2 weeks ago

Orlando, Florida, United States Earl Enterprises Full time

About the Role

The Director of Marketing, QSR Brands will play a pivotal role in shaping and executing marketing strategies that drive brand recognition, customer loyalty, and revenue growth for Earl Enterprises. This position requires a creative and data-driven leader with a deep understanding of the quick-serve and fast casual restaurant industry, and consumer trends.

Key Responsibilities

  • Develop and execute the marketing strategy for all Earl Enterprises' QSR brands, including Chicken Guy, Earl of Sandwich, and Burrata House.
  • Manage marketing processes, plans, and spend optimization across digital properties and device types.
  • Collaborate with the Brand Marketing team and IT to design and develop new innovative digital programs that elevate and advance our digital brand presence.
  • Optimize online content for maximum visibility and ranking on search engines.
  • Implement and manage social media programs, including Facebook, Instagram, Twitter, Snapchat, and Blog.
  • Assist in the ongoing development and upgrade of the corporate websites and specific landing pages.
  • Develop and maintain relationships with loyal guests/fans of the brands; identify and implement programs to utilize those guests/visitors as brand ambassadors.
  • Monitor and utilize new media and technology as they emerge.
  • Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities.

Requirements

  • Experience in quick-serve or fast casual restaurant industry marketing is a must with franchise experience a major plus.
  • At least 7 years of experience planning and developing successful online marketing campaigns and strategies.
  • At least 7 years of expertise of Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required.
  • At least 3 years of experience managing direct reports.
  • Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities.
  • Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams.
  • Experience in marketing on all social media channels.
  • Extensive understanding of online marketing industry trends and tactics.
  • Strong interpersonal skills and ability to build professional relationships.
  • Strong communication skills for interacting with senior management.
  • Excellent verbal, written, and analytical skills.

Education and Experience

Bachelor's Degree (four-year college or university) required. Business Marketing or Communications degree preferred. Five to seven years related experience preferred.

Computer Skills

Microsoft Office required. Adobe Creative Suite preferred. Experience with Wordpress and HTML experience with CRM platforms.

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