Marketing Director
4 weeks ago
Job Summary:
We are seeking a highly skilled Marketing Manager to join our team at Acorn Stairlifts. The successful candidate will be responsible for developing and managing direct marketing campaigns, direct mail, magazines/print, DRTV and other channels.
Key Responsibilities:
* Develop, launch, analyze, optimize and maintain campaigns
* Manage the production of collateral marketing materials including brochures, specialty advertising items as well as all company brand collateral
* Maintain continuity of all company branded materials
* Coordinate with Partners to ensure brand and trademark protection though brand and product consistency and accuracy
* Manage a marketing budget that optimizes ROI and achieves target metrics
* Coordinate Press Releases for company news and information
* Prepare and present media plans, as needed, including objectives, strategy, rationale, and all backup materials
* Initiate market research studies and analyze their findings
Requirements:
* Bachelor's Degree (B.A) from four-year college or university; or three to four years marketing experience and/or training; or equivalent combination of education and experience
* Must be computer savvy using applications Microsoft Office, Windows PC, Internet software and Project Management Software
* Speaks clearly and persuasively in positive or negative situations
* Writes clearly and informatively
* Inspires and motivates others to perform well; Inspires respect and trust; Displays passion and optimism
* Collects and researches data; Uses intuition and experience to complement data
* Design -Generates creative solutions; Translates concepts and information into images; Demonstrates attention to detail
* Displays original thinking and creativity; Meets challenges with resourcefulness
* Identifies and resolves problems in a timely manner; Works well in group problem solving situations
Work Environment:
The noise level in the work environment is usually moderate.
Accommodations:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education:
Bachelor's Degree (B.A) from four-year college or university; or three to four years marketing experience and/or training; or equivalent combination of education and experience.
Physical Requirements:
Must occasionally lift and/or move up to 10 pounds.
Regularly Required:
Regularly required to sit, talk, or listen.
Reasonable Accommodations:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment:
The noise level in the work environment is usually moderate.
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