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Strategic Insights Specialist

2 months ago

Livonia, Michigan, United States Vericast Full time
About the Role

Vericast is a leading marketing solutions company that accelerates profitable revenue growth for thousands of businesses. We are seeking a highly analytical Insights & Strategy Specialist to join our team.

Key Responsibilities
  • Analyze measurement and insights reports to build a compelling story for clients and sales partners.
  • Support the Sales team with insights on media campaigns, providing data-driven recommendations to drive business growth.
  • Develop and maintain a deep understanding of Valassis media products, measurement products, and positioning.
  • Collaborate with internal teams to influence product and innovation objectives, staying up-to-date with industry trends and client needs.
Requirements
  • Bachelor's Degree in marketing, data science, business, or analytics (or equivalent experience).
  • 3-5 years of relevant experience in advertising or marketing/client strategy.
  • Strong analytical mindset, problem-solving skills, and ability to use data for storytelling.
  • Proficiency in Tableau, Powerpoint, Excel, and Alteryx (desired).
What We Offer

Vericast offers a competitive salary range of $67,000 - $77,000, plus an additional bonus opportunity. Our total rewards benefits package includes medical, dental, and vision coverage, 401K, and flexible PTO. We value diversity and inclusion, and are an Equal Opportunity employer.