Physician Liaison and Marketing Specialist

5 days ago


Lexington, Kentucky, United States Bluegrass Orthopaedics Full time
Job Title: Physician Liaison & Marketing CoordinatorJob Summary

Bluegrass Orthopaedics is seeking a highly skilled Physician Liaison & Marketing Coordinator to join our team. This role will serve as the primary liaison and marketing coordinator between Bluegrass Orthopaedics and the referral and patient community.

Key Responsibilities
  • Build and manage relationships with targeted physician population and their office staff.
  • Oversee and optimize integrated marketing communication execution for BGO and partner practices across the marketing mix.
  • Develop and implement highly customized marketing campaigns for physicians and oversee the department of physical and virtual marketing materials.
  • Establish and maintain effective communication with applicable departments, physicians, clinics, and other departments as required.
  • Acquire in-depth knowledge of functions and attributes of BGO's service lines and educate physicians about targeted programs and services.
  • Develop and coordinate sales and referral activities to achieve monthly volume/revenue goals.
  • Oversee the design, management, and evaluation of the organization's website and coordinate with company departments to keep website and physician profiles updated.
  • Maintain and make regular updates to the CRM database and provide reports as needed.
  • Represent BGO through membership and attendance at various meetings and events.
Requirements
  • Bachelor's degree in marketing or related field or equivalent work experience.
  • Experience with digital marketing, including Google Analytics, social media, SEO, SEM, and CRM tools.
  • Highly developed organizational, planning, and management skills.
  • Strong writing and oral communication skills.
  • Ability to understand financial reports and budgetary guidelines.
  • Proficient in Microsoft Office Suite and experience with database programs a plus.
About Bluegrass Orthopaedics

Bluegrass Orthopaedics has been serving Central and Southeastern Kentucky for over 25 years. We offer a variety of services for all areas of sports medicine, total joint care, industrial medicine, foot ankle, and hand care. We pride ourselves in treating athletes of all ages and backgrounds.

We are dedicated to hiring the most qualified staff to uphold our standards of care. If you are interested in a career as a Physician Liaison & Marketing Coordinator at Bluegrass Orthopaedics, we encourage you to apply today.



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