Demand Generation Strategist
1 day ago
Ikigai Labs, Inc. is seeking an experienced Demand Generation Strategist to lead our demand generation efforts with current, up-to-date expertise in digital marketing.
This role requires a strong ability to work independently, but in collaboration. You will be a hands-on leader, partnering with sales, Ops, Product and Content Marketing to set demand generation strategies, content, and other offerings mapped to key buyer personas across their lifecycle.
The ideal candidate will have experience driving pipeline and revenue growth through best-in-class demand generation tactics, campaigns, execution, and measurement.
Responsibilities:
- Develop and test demand generation strategies aligned with overall business objectives, target markets, and customer segments.
- Drive lead generation campaigns across digital channels, including email marketing, search engine marketing (SEM), social media advertising, content syndication, and other relevant platforms.
- Analyze historical lead to win data, customer engagement and competitive information; work with product marketing and GTM management to evaluate and test Ikigai's ICP, target personas, and integrated campaign strategy.
Requirements:
- A bachelor's degree in Marketing, Business, or related field.
- Minimum 5 years of experience in digital marketing, preferably in a leadership role.
- Proven track record of driving pipeline and revenue growth through demand generation efforts.
Benefits:
- Competitive salary: $120,000 - $180,000 per year.
- Bonus structure tied to individual and company performance.
- Comprehensive benefits package, including medical, dental, and vision insurance.
We are an equal opportunity employer and welcome candidates from diverse backgrounds.
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