Marketing Strategist

1 month ago


San Francisco, California, United States VISO Trust Full time
Job Summary

We are seeking a seasoned Marketing Strategist to lead our marketing efforts in the cybersecurity risk management space. This is a unique opportunity to be an essential part of our growth and establish our company as a leader in the industry.

About VISO Trust

VISO TRUST is a venture-backed startup with a fully remote workforce based in North America. We value ownership, curiosity, honesty, and humility in the pursuit of excellence. Our team is dedicated to equal employment opportunities regardless of status or membership in a protected class or lack thereof.

Key Responsibilities
  • Develop and execute a comprehensive marketing plan that aligns with our business goals.
  • Owning demand generation initiatives, utilizing digital marketing channels such as SEO, SEM, paid media, email marketing, and account-based marketing (ABM) to generate high-quality leads and drive pipeline growth.
  • Crafting compelling positioning, value propositions, and messaging that resonates with our target buyer personas (CISOs, risk management professionals, etc.).
  • Partnering with the product, customer success, and sales teams to successfully launch new features and products.
Requirements
  • 7+ years of marketing experience in B2B SaaS, ideally within the cybersecurity, compliance, or risk management space.
  • A proven track record in demand generation and growth marketing, with a deep understanding of performance marketing channels, ABM, and SEO/SEM strategies.
  • Experience building a marketing function in an early-stage startup with a lean team, including both strategy development and hands-on execution.
Compensation

$120,000 - $180,000 per year, depending on experience. We offer competitive benefits, including medical, dental, vision, disability, life, and AD&D insurance, zero deductible medical plans, HSA/FSA options, 401k, gym membership, unlimited PTO, 18 paid holidays per calendar year, a communications stipend, on-hours social events, and opportunities for training and growth.



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