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Strategic Content Architect for Consumer Marketing

1 month ago

San Francisco, California, United States Doctor On Demand Full time

We are seeking a highly experienced Senior Content Strategist to lead the content strategy for our Consumer Marketing team. The ideal candidate will have a strong background in content creation and strategy, with experience in developing messaging frameworks, content plans, and journeys that boost engagement.

About the Role

This is a great opportunity to build a content strategy function and contribute to impactful marketing efforts. As a Sr. Content Strategist, you will be responsible for communicating a strategic content vision that aligns with our OKRs, using data-driven insights to improve marketing programs and measure results.

Responsibilities:
  • Develop and execute content strategies that drive engagement and conversion
  • Lead the creation of content plans, messaging frameworks, and journey maps
  • Collaborate with cross-functional teams to create member-facing content that aligns with our goals and articulates value
  • Analyze content performance metrics and refine strategies based on insights
Requirements:
  • Bachelor's degree in marketing, journalism, communications, or a related field
  • 7+ years of experience in content strategy, marketing, and messaging
  • Expertise in journey mapping, messaging frameworks, and persona-driven content strategies
  • Strong project management and collaboration skills
Compensation:

The estimated salary range for this position is $120,050 - $202,880 per year, depending on location and experience. This includes equity and benefits. We offer a comprehensive compensation package that includes remote work options, 401(k) savings plan, comprehensive medical coverage, and paid time off.