Demand Generation Leader

3 weeks ago

San Francisco, California, United States oilandgas Full time

At Instabase, we're democratizing access to cutting-edge AI innovation to empower any organization to solve previously unsolvable unstructured data problems in their industry.

We offer a consumption-based pricing model where customers pay only for what they use, aligning directly with the value our products deliver. This model empowers our clients to explore our AI Hub platform features extensively, enabling them to uncover crucial business insights.

We're a global company with offices in San Francisco, New York, London, and Bengaluru. Our people-first approach has built a fearlessly experimental, endlessly curious, customer-obsessed team who work together to turn unstructured data into insights instantly.

We're building a world-class Demand Generation function to fuel our scalable growth. As part of the marketing leadership team, we're looking for a leader who is passionate about designing and executing strategies that drive pipeline and revenue. You'll be responsible for establishing foundational processes, systems, and programs that will propel our business forward as we continue to scale.

This role requires a blend of strategic thinking and hands-on execution to drive awareness, demand, and conversion through comprehensive marketing programs. You will take the lead in building and executing a robust demand generation strategy from the ground up, architecting the marketing strategy while also driving day-to-day execution.

Key Responsibilities:
  • Design and implement the demand generation strategy, including building the tech stack, campaign framework, and marketing infrastructure from scratch.
  • Develop the initial go-to-market playbook to guide campaign execution and establish best practices across channels.
  • Create a comprehensive market demand strategy, balancing campaign investment and channel mix to drive both new and expansion revenue.
  • Hire and lead a high-performing team of field marketers and campaign specialists, empowering them to execute multi-channel campaigns that generate pipeline and impact revenue.
  • Actively engage in campaign execution while mentoring and guiding your team to improve efficiency and effectiveness across multiple marketing channels.
  • Partner with Sales to develop a comprehensive strategy for targeting, lead follow-up, and conversion to maximize pipeline impact.
  • Work closely with Marketing Operations and Analytics to define and track KPIs, monitoring campaign and market performance across daily, weekly, and quarterly intervals, and refining strategies for optimal results.
About the Role:

As a Demand Generation Leader at Instabase, you will have the opportunity to build and execute a demand generation strategy from the ground up, working closely with cross-functional teams to drive pipeline growth and revenue. With a strong background in B2B enterprise software marketing, ideally SaaS, and a proven track record of driving pipeline growth and executing high-impact campaigns, you will be well-equipped to succeed in this role.

Requirements:
  • 8-10+ years of marketing experience in B2B enterprise software, ideally SaaS, with a proven track record of driving pipeline growth and executing high-impact campaigns.
  • Demonstrated success in building, scaling, and leading demand generation teams in early-stage, high-growth companies.
  • You've led marketing teams in B2B SaaS companies and have experience with PLG and Sales-led growth motions.
  • Strong leadership skills, with experience hiring, developing, and leading an inclusive, engaged, and high-performing marketing team.
  • Deep understanding of the SaaS sales funnel, and the ability to align marketing initiatives with the broader go-to-market strategy.
  • Passionate about delivering exceptional customer experiences and driving measurable growth through marketing programs.

  • Demand Generation Strategist

    3 weeks ago

    San Francisco, California, United States Ikigai Labs, Inc. Full time

    Ikigai Labs, Inc. is seeking an experienced Demand Generation Strategist to lead our demand generation efforts with current, up-to-date expertise in digital marketing.This role requires a strong ability to work independently, but in collaboration. You will be a hands-on leader, partnering with sales, Ops, Product and Content Marketing to set demand...

  • Demand Generation Specialist

    2 weeks ago

    San Francisco, California, United States Exec Full time

    Job Description:We're looking for a skilled Demand Generation Specialist to help us drive business growth through innovative marketing strategies. As a Demand Generation Specialist, you will be responsible for designing and executing multi-channel demand generation campaigns.About the Role:The ideal candidate will have 5+ years of experience in B2B demand...

  • Demand Generation Strategist

    12 hours ago

    San Mateo, California, United States Openprise Full time

    About UsWe are a pioneering force in delivering the first end-to-end data automation cloud for Revenue Operations, simplifying data management and automation for growing organizations. Our mission is to redefine how businesses harness data to supercharge their marketing and sales efforts.The RoleWe are seeking a seasoned Demand Generation Strategist to lead...

  • Chief Demand Generation Officer

    1 month ago

    San Francisco, California, United States oilandgas Full time

    We are seeking a seasoned Chief Demand Generation Officer to drive pipeline growth and amplify our solutions across the manufacturing sector. Reporting directly to the VP of Communications & Marketing, this role is pivotal in developing and executing integrated marketing programs.Campaign Strategy & Execution:Develop and execute a multi-quarter integrated...

  • AI Demand Generation Strategist

    2 weeks ago

    San Francisco, California, United States Exec Full time

    Unlock Your Potential as an AI Demand Generation Strategist at ExecAbout the Role:We are seeking a highly skilled and experienced AI Demand Generation Strategist to join our team at Exec. As a key member of our marketing engine, you will be responsible for building and scaling our B2B demand generation programs to drive qualified leads and revenue...

  • Senior Manager, Demand Generation

    2 weeks ago

    San Francisco, California, United States Sendoso Full time

    Job Title: Senior Manager, Demand GenerationOverview:Sendoso is seeking a highly skilled Senior Manager, Demand Generation to lead our inbound pipeline growth efforts. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing programs that drive positive awareness, inspire trust, and generate new...

  • Strategic Marketing Leader for Demand Intelligence Innovation

    13 hours ago

    San Francisco, California, United States PredictHQ Full time

    Company OverviewPredictHQ is a pioneering company in Predictive Demand Intelligence, revolutionizing AI-powered demand planning by eliminating business blind spots caused by demand volatility related to external events. Our innovative platform empowers businesses to master predictability, enabling them to optimize inventory, staffing, pricing, and marketing...

  • Demand Generation Marketing Executive

    3 days ago

    San Mateo, California, United States SnapLogic Full time

    Job Requirements:As a Senior Demand Generation Marketing Manager at SnapLogic, you will be responsible for developing and executing targeted campaigns that drive target account engagement, pipeline, and revenue growth. The ideal candidate will have a strong background in demand generation, with experience in managing end-to-end campaign implementation across...

  • Marketing Manager for Global Demand Generation

    3 days ago

    San Francisco, California, United States Senioren-Residenz Bertram GmbH Full time

    About This OpportunityWe are seeking a seasoned Senior Demand Generation Manager to join our team. In this role, you will be responsible for developing and executing integrated marketing programs that drive pipeline growth across all channels.As a key member of our marketing team, you will work closely with cross-functional teams to create a consistent...

  • Senior Manager, Demand Generation Professional

    2 weeks ago

    San Francisco, California, United States Sendoso Full time

    Job OverviewWe are seeking a highly skilled Senior Manager to lead our demand generation efforts. Reporting directly to the SVP of Marketing, you will focus on architecting and executing integrated marketing programs that drive positive awareness, trust, and pipeline growth.

  • Global Demand Marketing Leader

    2 hours ago

    San Francisco, California, United States Stripe Full time

    About Us">Stripe is a financial infrastructure platform that enables businesses to accept payments, grow their revenue, and accelerate new business opportunities.">The Team">Our global demand campaigns team delivers marketing campaigns that drive awareness and engagement for our products and solutions worldwide.">The Role">You'll be responsible for...

  • Driving Growth as a Senior Demand Generation Manager

    1 month ago

    San Francisco, California, United States Tbwa ChiatDay Inc Full time

    About CheckrCheckr builds people infrastructure for the future of work, revolutionizing the way businesses hire and screen job seekers. Established in 2014, we've designed a faster—and fairer—way to connect talented professionals with top companies.We have over 100,000 customers across various industries, including DoorDash, Coinbase, Lyft, Instacart,...

  • B2B Demand Generation Specialist

    4 weeks ago

    San Mateo, California, United States Disability Solutions Full time

    Become a Key Player in B2B Demand GenerationAs the Demand Generation Manager at Verkada, you will be responsible for driving top funnel and middle funnel demand generation motions to engage high-quality prospects from the awareness stages. With your expertise in targeting audiences across multiple marketing channels, you will nail the positioning and...

  • Drive Business Growth as a Senior Demand Generation Manager

    2 weeks ago

    San Francisco, California, United States Sendoso Full time

    About the Role:We're seeking a seasoned Senior Manager of Demand Generation to spearhead our inbound pipeline generation efforts. Reporting directly to the SVP of Marketing, you'll focus on architecting and executing integrated marketing programs that increase positive awareness, inspire trust, and drive new business and expansion pipeline.This role is ideal...

  • Generative AI Solutions Leader

    3 weeks ago

    San Francisco, California, United States Scale AI Full time

    Generative AI Solutions LeaderWe are looking for a seasoned professional to lead our Generative AI solutions. As a Generative AI Solutions Leader, you will be responsible for developing and evaluating methods for integrating machine learning into human-in-the-loop labeling systems to ensure high-quality and throughput labels for our customers.This role...

  • Marketing Leadership Position

    2 weeks ago

    San Francisco, California, United States Dovetail Full time

    Dovetail, the world's leading AI-first customer insights hub, is on a mission to revolutionize how businesses connect with their customers. As our Vice President of Marketing, you will lead a team of talented marketers across San Francisco and Sydney offices.This role offers an incredible opportunity to shape the Customer Insights Hub category and develop a...

  • Senior Marketing Manager for Demand Generation

    4 weeks ago

    San Mateo, California, United States Disability Solutions Full time

    Unlock New Business OpportunitiesSnapLogic is seeking a talented Senior Demand Generation Marketing Manager to join our dynamic team in San Mateo, CA. As a key member of our marketing organization, you will be responsible for developing and executing high-impact demand generation campaigns that drive target account engagement, pipeline, and revenue growth.In...

  • Remote SAP IBP Demand and Supply Specialist

    7 days ago

    San Francisco, California, United States Tekfortune Inc Full time

    Job DescriptionWe are seeking an experienced SAP IBP Architect to join our team at Tekfortune Inc. The ideal candidate will have 10+ years of relevant experience in Demand & Supply Planning, with expertise in SAP IBP Demand, Response and Supply and IBP Inventory modules.ResponsibilitiesMaintain and enhance the implemented SAP IBP Functionality, especially in...

  • Director of Demand and Pipeline Growth

    2 days ago

    San Francisco, California, United States Aera Technology Full time

    Aera Technology: Shaping the Future of Decision IntelligenceWe are seeking an experienced Demand Generation Strategy Director to join our dynamic team. As a pioneer in the field of Decision Intelligence, Aera Technology leverages AI and machine learning to revolutionize decision-making processes. Our mission is to empower businesses to make data-driven...

  • Innovative Leader for Video Generation Control Research

    3 weeks ago

    San Francisco, California, United States Adobe Inc. Full time

    About the OpportunityWe are seeking a visionary leader to build and lead a research group focused on inventing control mechanisms for video generation. This is a rare chance to drive the next wave of video creation, enabling creators to rapidly iterate on their ideas and craft their vision with precision.The ideal candidate will have a proven track record of...