Digital Media Strategist, Buying Lead

7 days ago

Washington, United States We Are Rosie Full time
Job Summary

We Are Rosie is seeking an experienced Digital Media Strategist to lead our media buying efforts. As a key member of our team, you will be responsible for developing and executing strategic media plans that drive client success.

About the Role

The ideal candidate will have a proven track record in programmatic media buying, with experience working across multiple verticals, including direct response/performance marketing, nonprofit organizations, and political campaigns.

You will partner with media planners, client teams, and analysts to ensure media plans deliver according to client goals, manage and supervise campaigns across multiple channels, and demonstrate industry knowledge and subject matter expertise in programmatic buying.

The successful candidate will also have strong leadership, direct team management, and training skills, as well as exceptional communication and problem-solving abilities.

Responsibilities
  • Develop and execute strategic media plans that drive client success
  • Partner with media planners, client teams, and analysts to ensure media plans deliver according to client goals
  • Manage and supervise campaigns across multiple channels, including Google Ads, YouTube, Meta, TikTok, The Trade Desk, and DV360
  • Demonstrate industry knowledge and subject matter expertise in programmatic buying
  • Delegate appropriately and collaborate with media planners to support plan development
  • Work with the team to manage client/account team requests, including budget changes, campaign flighting, and marketplace information
  • Monitor key metrics such as click-through rates, conversion rates, and cost-per-acquisition to ensure optimal ROI for advertising spends
Requirements
  • Proven experience in programmatic media buying, preferably in an agency environment, with a track record of successful campaigns for at least 4 years
  • Experience working across some of our client verticals, ideally direct response/performance marketing, nonprofit organizations, and political campaigns
  • Proven experience in delivery, incremental forecasting, and strategy for clients
  • Strong leadership, direct team management, and training skills
  • Exceptional communication and problem-solving abilities
  • Hands-on experience running campaigns across all digital ad formats in multiple DSPs, including The Trade Desk and DV360
  • Ability to oversee ad operations and trafficking in Google Campaign Manager
  • Familiarity with ad tech platforms and partners, tools, and emerging industry trends
  • Excellent analytical and strategic thinking capabilities
Compensation

The salary for this position is estimated to be around $60/hour, based on industry standards and location. Benefits include health insurance, paid time off, and opportunities for professional growth and development.

About Us

We Are Rosie is a strategic consulting and talent solutions company that partners with more than 200 of the world's biggest brands and agencies to help them solve unique marketing challenges. We are committed to providing an inclusive and human-centric approach that is better for business and better for marketers.

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