Email Lifecycle Manager Lead

7 days ago


Miami, Florida, United States Lennar Homes Full time
About the Role: As the Digital Customer Engagement Director at Lennar Homes, you will be responsible for developing and executing comprehensive digital marketing strategies to drive customer engagement and sales growth. This includes managing the email marketing team, overseeing the company's Marketing Cloud instance, and creating targeted email marketing campaigns to maximize outreach and conversions.

You will work closely with cross-functional teams to develop content for email campaigns that align with overall marketing strategy and brand standards. Your analytical skills will come in handy as you analyze campaign performance, suggest improvements, and implement A/B testing to understand customer behavior and increase campaign effectiveness.

This role requires a strong understanding of digital marketing principles, including email marketing, SEO/SEM, and Google Analytics. Experience with CRM software, specifically Salesforce, is a plus. The estimated annual salary for this position is $134,665, based on industry standards and geographic location.
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