Senior Email Marketing Strategist

19 hours ago


Miami, Florida, United States Lennar Homes Full time

We are Lennar, one of the nation's leading homebuilders.

Dedicated to making an impact and creating an extraordinary experience for Homeowners, Communities, and Associates.

By building quality homes and providing exceptional customer service, we give back to the communities in which we work and live.

Foster a culture of opportunity and growth for our Associates throughout their career.

Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States.

Job Summary

We are seeking a highly skilled and experienced Senior Email Marketing Strategist to join our dynamic team.

As a key member of our digital engagement team, you will develop and execute effective email marketing campaigns to drive engagement, customer retention, and sales growth.

  • A career with purpose.
  • A career built on making dreams come true.
  • A career built on building zero defect homes, cost management, and adherence to schedules.
Responsibilities

Lead and manage the email marketing team, providing guidance, training, and mentorship.

Oversee and manage the company's Marketing Cloud instance, ensuring optimal use of its capabilities.

Develop and implement comprehensive and targeted email marketing strategies designed to maximize outreach, engagement, and conversions.

Segment and manage mailing lists based on various factors including past email behavior, demographics, purchasing behavior, and more.

Collaborate cross-departmentally to develop content for email campaigns that aligns with overall marketing strategy and brand standards.

Analyze campaign performance and suggest improvements, leveraging analytics tools within Marketing Cloud and other platforms.

Implement A/B testing to understand customer behavior and increase campaign effectiveness.

Stay updated on industry trends and potential new channels and strategies to keep us ahead.

Manage subscriber lists and ensure compliance with email regulations such as GDPR and CAN-SPAN.

Requirements

Bachelor's degree in Marketing or related field required. (7+ years exp.)

Proven experience as an Email Marketing Manager or similar role.

Hands-on experience with HTML/CSS and content management systems.

Proficient in marketing automation technology and tools, specifically experience with Marketing Cloud.

Knowledge of SEO/SEM and Google Analytics.

Experience with CRM software, specifically Salesforce, is a plus.

Compensation & Benefits

The estimated annual salary for this position ranges from $121,457 to $164,073, subject to adjustment based on business-related factors.

This position may be eligible for bonuses and commissions.

This position will be eligible for the described benefits listed below in accordance with Company Policy.

We offer a comprehensive array of benefits designed to enhance your well-being and professional growth.

Robust health insurance plans, including Medical, Dental, and Vision coverage.

401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%.

Paid Parental Leave and an Associate Assistance Plan.

Education Assistance Program and up to $30,000 in Adoption Assistance.

Up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.

New Hire Referral Bonus Program and significant Home Purchase Discounts.



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