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Tech Product Manager
2 months ago
BJ's Wholesale Club is seeking a seasoned Product Manager to lead our Member Acquisition initiatives. As a key member of our team, you will be responsible for developing and executing strategies to drive new member growth and revenue.
Key Responsibilities:- Partner with Marketing and Digital teams to align technology with strategic Member acquisition goals.
- Advocate for potential Member needs across IT products and services.
- Use data insights from our Enterprise Data Warehouse and CDP to identify opportunities for effective targeting and decision making.
- Analyze current processes and technology to find improvement areas in the acquisition funnel.
- Create strategic roadmaps and manage product backlogs for acquisition initiatives.
- Lead development, deployment, and optimization of acquisition products and services.
- Define and measure KPIs for product adoption, acquisition performance, and new member quality.
- Promote cross-departmental collaboration to ensure a cohesive acquisition experience.
- Proven product management experience in retail, particularly in member acquisition or growth strategies.
- BA/BS in Engineering, Business, Marketing, or related field.
- 6+ years in product management, retail, or related fields with a focus on customer acquisition.
- Strong data analytics skills and experience with measurement of acquisition metrics such as CPA, conversion rate, LTV, and retention rate.
- Excellent communication skills with ability to articulate complex acquisition concepts.
- Experience with CDP platforms to drive effective targeting tactics laser-focused on growing a profitable member base.
- Experience in strategy development and execution for omni-channel acquisition.
- Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency.
- Ability to manage ambiguity and drive organizational change in a fast-paced environment.
- Experience in automation of marketing tactics using generative AI and other ML models highly desirable.
- Strategic thinker with an enterprise mindset, bringing value to all of BJs through enhanced member acquisition.
- Influential leader, able to manage stakeholders without direct authority.
- Clear communicator and proactive problem solver in the realm of member acquisition.
- Balances strategic vision with operational excellence in acquisition initiatives.
- Ability to ramp up quickly on member acquisition marketing business domains.
- Create, lead, manage and develop high-performing cross-functional teams focused on profitable member growth.
