Tech Product Manager

1 month ago


Marlborough, Massachusetts, United States BJ's Wholesale Club Full time
Job Title: Tech Product Manager - Member Acquisition

At BJ's Wholesale Club, we're seeking a highly skilled Tech Product Manager to lead our Member Acquisition efforts. As a key member of our team, you'll be responsible for developing and executing strategies to drive member growth and retention.

Key Responsibilities:
  • Partner with Marketing and Digital teams to align technology with strategic Member acquisition goals.
  • Advocate for potential Member needs across IT products and services.
  • Use data insights from our Enterprise Data Warehouse and CDP to identify opportunities for effective targeting and decision making.
  • Analyze current processes and technology to find improvement areas in the acquisition funnel.
  • Create strategic roadmaps and manage product backlogs for acquisition initiatives.
  • Lead development, deployment, and optimization of acquisition products and services.
  • Define and measure KPIs for product adoption, acquisition performance, and new member quality.
  • Promote cross-departmental collaboration to ensure a cohesive acquisition experience.
Requirements:
  • Proven product management experience in retail, particularly in member acquisition or growth strategies.
  • BA/BS in Engineering, Business, Marketing, or related field.
  • 6+ years in product management, retail, or related fields with a focus on customer acquisition.
  • Strong data analytics skills and experience with measurement of acquisition metrics such as CPA, conversion rate, LTV, and retention rate.
  • Excellent communication skills with ability to articulate complex acquisition concepts.
  • Experience with CDP platforms to drive effective targeting tactics laser-focused on growing a profitable member base.
  • Experience in strategy development and execution for omni-channel acquisition.
  • Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency.
  • Ability to manage ambiguity and drive organizational change in a fast-paced environment.
  • Experience in automation of marketing tactics using generative AI and other ML models highly desirable.
Leadership Competencies:
  • Strategic thinker with an enterprise mindset, bringing value to all of BJ's through enhanced member acquisition.
  • Influential leader, able to manage stakeholders without direct authority.
  • Clear communicator and proactive problem solver in the realm of member acquisition.
  • Balances strategic vision with operational excellence in acquisition initiatives.
  • Ability to ramp up quickly on member acquisition marketing business domains.
  • Create, lead, manage and develop high-performing cross-functional teams focused on profitable member growth.


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