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Strategic Marketing Analyst

2 months ago

Irving, Texas, United States Citigroup Inc Full time
Job Summary

The Citigroup Inc. team is seeking a highly skilled VP, Existing Customer Marketing Strategy Analyst to drive analysis of marketing effectiveness. This role involves developing and implementing analytical strategies to drive business growth, optimize operations, and enhance decision-making processes.

Key Responsibilities
  • Develop a comprehensive analytics agenda that supports business goals and priorities.
  • Partner with cross-functional teams to identify and define relevant Key Performance Indicators (KPIs) aligned with business objectives.
  • Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.
  • Regularly analyze KPI data to identify trends, patterns, and areas for improvement.
  • Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.
  • Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects.
  • Measure marketing effectiveness by developing and implementing key performance indicators (KPIs) to track and evaluate marketing initiatives' success.
Requirements
  • 5+ years of relevant experience in data analysis, financial services, and marketing.
  • Strong experience in scoping and creating KPI's and metrics and developing metrics dashboards.
  • Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders.
  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
What We Offer

Citigroup Inc. offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. We also offer paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Citigroup Inc. is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.