Product Marketing Manager

1 day ago

Irving, Texas, United States Trend Micro Incorporated Full time
Job Title: Product Marketing Manager

Trend Micro, a global leader in cybersecurity, is seeking a highly skilled Product Marketing Manager to drive the success of our cybersecurity platform. As a key member of our marketing team, you will play a pivotal role in developing and executing comprehensive go-to-market plans, including product positioning, launch strategies, and sales enablement materials.

Key Responsibilities:
  • Develop and refine clear, compelling messaging that effectively communicates the unique value propositions and differentiators of our cybersecurity platform.
  • Ensure consistency across all marketing channels and materials, tailoring messages to resonate with various target audiences, including customers, partners, and industry influencers.
  • Collaborate with our Industry Analyst Relations team to build and maintain strong relationships with industry analysts, ensuring they are well-informed about our products and strategies.
  • Support briefings, inquiries, evaluations, and research engagements to influence analyst reports and gain valuable insights that can shape our market positioning and product development.
  • Collaborate with the corporate communications team to align product marketing efforts with broader company narratives and objectives.
  • Lead the creation of high-quality content that supports marketing campaigns and sales efforts, including whitepapers, case studies, webinars, videos, web pages, and more.
  • Support the development and delivery of training materials, sales tools, and resources that empower our field teams and partners to effectively sell and support our products.
  • Drive the development and execution of comprehensive go-to-market strategies for new product launches and updates, collaborating with cross-functional teams to define target markets, positioning, pricing, and promotional tactics.
Requirements:
  • 5+ years of experience in marketing, ideally in technology, enterprise SaaS, or cybersecurity.
  • Experience in product marketing or product management is strongly preferred.
  • Post-secondary education (degree or diploma) in marketing, business administration, communications, economics, or equivalent experience.
  • Ability to thrive in a fast-paced, dynamic environment, with a willingness to learn and adapt to new challenges and opportunities.
  • Excellent verbal and written communication skills, with the ability to evangelize messages to customers, analysts, sellers, and more.
  • Passion for understanding and solving customer problems.
  • Proven ability to work effectively with cross-functional teams, with good interpersonal skills and the ability to influence others.
  • Critical thinking and problem-solving skills, with the ability to analyze market trends, customer feedback, and competitive landscapes, identifying key insights that drive strategic decisions.
What We Offer:
  • Competitive compensation with bonus opportunity tied to company performance.
  • Room to enhance your skills through ongoing learning and broad technological opportunities.
  • Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration.

Trend Micro provides equal employment opportunity for all applicants and employees. We do not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.

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