Digital Marketing Strategist

7 days ago

Denver, Colorado, United States Dept Full time

About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Dept. As a Senior Paid Social Media Manager, you will be responsible for developing and executing paid social media strategies that drive client growth and efficiency.

Key Responsibilities

  • Maintain an advanced understanding of primary paid media channels and how they fit within the funnel.
  • Drive account strategy geared towards achieving or exceeding client efficiency and growth goals.
  • Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
  • Quantify and prioritize initiatives that will have the greatest impact on account performance.
  • Manage the performance of designated client portfolio to client performance goals and practice good stewardship of client budgets.
  • Write, review, and ensure that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
  • Effectively lead client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
  • Ensure all account management efforts go through a QA process and are executed/delivered error-free.
  • Owning the relationship between Dept and dedicated platform reps (i.e. Google, LinkedIn, etc.).
  • Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
  • Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.

Requirements

  • A minimum of 4 years of paid social experience and be comfortable with topics such as budgeting, bidding, and testing methodology.
  • Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients.
  • Strong analytical and reporting skills and be proficient in Excel.
  • Strong written and verbal communication skills.

About Us

Dept is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. Our team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

What We Offer

  • Healthcare, Dental, and Vision coverage.
  • 401k plan, plus matching.
  • PTO.
  • Paid Company Holidays.
  • Parental Leave.

Equal Opportunity Employer

Dept is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone's lived experience, race, color, religion, sex, national origin, age, disability, and genetic information.

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