Customer Relationship Management Strategic Leader

6 days ago

Hilliard, Ohio, United States Micro Center Inc Full time
About the Role

At Micro Center Inc, we are seeking an experienced Customer Relationship Management (CRM) leader to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive customer relationship marketing strategy to drive business growth and enhance customer engagement.

This strategic role involves a combination of strategic planning, operational management, analytical insight, and cross-functional collaboration. You will work closely with various teams, including Marketing, Ecommerce, and Merchandising, to align campaign objectives with overall business goals.

Key Responsibilities
  • Develop and build all significant customer journeys at Micro Center; identify opportunities for improving the key journeys to drive increased customer lifetime value.
  • Collaborate with Marketing to develop campaign strategies that leverage customer data insights effectively in campaigns.
  • Identify target segments, messaging, and channels to effectively deliver impactful and targeted campaigns that support company objectives.
  • Utilize Bloomreach for email marketing campaigns, SMS, customer segmentation, direct mail, and personalization.
  • Lead strategic planning and execution of multi-channel marketing campaigns (email, social, digital, and direct mail) by coordinating with internal teams to deliver on time and budget.
  • Utilize data analytics tools to measure campaign performance and identify areas for improvement.
  • Monitor key metrics (engagement rates, conversion rates, ROI) to assess campaign effectiveness and drive continuous improvement for future campaigns.
Requirements
  • Bachelor's degree in business, marketing, computer science, or related field or equivalent experience. MBA preferred.
  • 10+ years of related experience.
  • Proven experience with Bloomreach and/or other customer data platforms.
  • Strategic Vision: Experience developing a comprehensive understanding of the organization's goals and customer data needs to craft a strategic vision for leveraging the CDP to enhance customer engagement, drive personalized marketing, and optimize campaign performance.
  • Data Analytics: Ability to use data analytics tools to create customer profiles, segment audiences, and derive actionable insights.
  • Campaign Management: Proficiency in managing and optimizing marketing campaigns across various channels (e.g., social media, email, paid advertising).
What We Offer
  • Estimated Salary: $120,000 - $150,000 per year, depending on experience.
  • Medical, dental, and vision benefits coverage for regular full-time associates.
  • Employee discount program that includes friends and family discounts.
  • Tuition reimbursement and education discounts.
  • Paid time off for regular associates.
  • 401(k) plan with company match.
  • Esteemed vendor and company job training.
  • Career advancement opportunities.
About Us

MICRO CENTER OFFERS EXCEPTIONAL GROWTH OPPORTUNITIES. At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers.

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