Global CX Strategy Lead
4 weeks ago
Boston Consulting Group (BCG) is seeking an experienced Global Senior Manager of Customer Experience (CX) Strategy to lead the CX function within the global marketing team. This role will focus on developing CX strategies and customer journeys for BCG's top Fortune 500 clients, enhancing global campaigns through data-driven insights, and creating integrated experiences across digital and traditional touchpoints.
Key Responsibilities:- Develop and implement customer experience strategies to enhance BCG's global marketing campaigns targeting top Fortune 500 clients.
- Build integrated customer journeys to move target audiences from awareness to business discussions, ensuring alignment with commercial goals.
- Partner with product marketing, analytics, and account teams to ensure CX initiatives are embedded within BCG's global efforts.
- 7-10 years of B2B experience in customer experience, journey mapping, and persona development.
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Experience working with cross-functional teams in digital marketing, product development, and analytics.
- Proven expertise in CX research and journey mapping tools.
- Strong data analytics skills with experience using platforms like Tableau, Google Analytics, and Adobe Analytics.
- Familiarity with marketing automation platforms (e.g., Marketo, Salesforce) and ABM tools (e.g., Demandbase).
BCG is an Equal Employment Opportunity employer and is committed to a policy of administering all employment decisions and actions without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Why Join Us:As a member of the BCG team, you will have the opportunity to work with a diverse group of experts, operators, and specialists from around the world. You will be part of a dynamic and innovative organization that is committed to making a positive impact on business and society.
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