Global Brand Strategy Director

4 weeks ago


Étreux, Hauts-de-France, United States The Boston Group Full time
Brand Strategy Director Opportunity

We are seeking a seasoned Brand Strategy Director to join our team at The Boston Group. This is a unique opportunity to lead our brand strategy efforts and drive business growth.

Key Responsibilities:
  • Develop and implement brand architecture and portfolio management strategies
  • Own the development and maintenance of our brand platform, core identity, and tone of voice
  • Provide strategic brand counsel to guide decision-making for marketing and communications campaigns
  • Monitor and assess brand health, equity, and perception
  • Lead brand research and insights efforts to inform marketing and brand strategy
  • Manage direct reports and oversee team performance, growth, and development
Requirements:
  • Minimum of 12 years of experience in brand strategy, brand management, or related field
  • Strong leadership skills with experience managing and developing high-performing teams
  • Proven expertise in developing compelling messaging and strategic positioning
  • Experience developing and rolling out cross-organizational strategies for brand implementation, management, and governance
  • Exceptional communication and interpersonal skills, with the ability to engage and influence senior stakeholders
What You'll Work With:

You will work closely with our Brand & Creative Strategy team, marketing leads across channels, campaigns, practice areas, and regions. You will also lead agency relationships to pull in strategic partners who work on creative development alongside our teams.



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