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Digital Dealer Advisor/Consultant

2 months ago

Atlanta, Georgia, United States J.D. Power Full time
Job Title: Digital Dealer Advisor/Consultant

Job Summary:

We are seeking a highly motivated and experienced Digital Dealer Advisor to join our OEM digital marketing team. The ideal candidate will have a strong background in automotive digital marketing, preferably at the dealership level, and be able to work independently to drive digital performance and sales for our dealer body.

The Role:

As a Digital Dealer Advisor, you will be responsible for providing digital marketing expertise to our dealers, conducting program performance reviews, and recommending vendors to improve digital performance and sales. You will also be responsible for providing training and support to dealers and regional teams on digital marketing products and services.

Key Responsibilities:

  • Act as the trusted digital advisor to the OEM's Dealer body, conducting program performance reviews and recommending vendors to improve digital performance and sales.
  • Exhibit proficiencies in dealership websites, SEO, SEM, social media, reputation management, CRM, and Google AdWords.
  • Work independently to drive digital performance and sales for our dealer body.
  • Provide training and support to dealers and regional teams on digital marketing products and services.
  • Stay up-to-date on the latest digital trends and align dealers with the program's digital products and services.
  • Conduct regular reporting on digital performance metrics to identify opportunities within dealers and zones.

Requirements:

  • Minimum of 5+ years' experience working directly with dealerships in digital marketing.
  • 3+ years working in the automotive industry with some time in automotive digital marketing companies preferred.
  • General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
  • Understanding and/or experience working with dealers or dealer groups on digital marketing programs, consulting, or executing campaigns.
  • Engaging personality with the ability to connect with a diverse range of people.
  • Self-starter with ability to manage multiple projects.
  • Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track.
  • Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary.
  • Excellent verbal and written communication skills and confident with group presentations.
  • Identify risk and work with other leaders and internal groups to resolve conflict.
  • Superior analytical and organizational skills and demonstrated ability to pay attention to details.
  • Take ownership and accountability over the process ensuring success.
  • OEM and dealer-oriented team player with the ability to motivate the internal team while providing program leadership.
  • Ability to travel up to 80%.

What We Offer:

  • Leader-led culture
  • Remote-first work environment
  • Foster flexibility
  • Reward performance
  • Time off matters

About J.D. Power:

J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. We unite industry-leading data and insights with world-class technology to solve our clients' toughest challenges.

Our Values:

We strive to be Truth Finders, Change Makers, and Team Driven - the distinct behaviors that define our unique culture.

Truth Finders:

We are proud of the unbiased data and findings we provide. As individuals, each and every member of our team is dedicated to living this same objectivity and embodying the highest ethical and professional standards – the only 'favorite' we have is the truth.

Change Makers:

We never stand still. We constantly seek better ways – innovating and evolving in everything we do to support our colleagues and our clients alike – and all in service of delivering data and insights that drive meaningful business impact.

Team Driven:

We are one team and we are activated. Regardless of individual role, every member of our team is dedicated to supporting their immediate colleagues and our broader J.D. Power family to deliver on our collective purpose and make us greater than the sum of our parts.

Equal Employment Opportunity:

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.