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Account-Based Marketing Manager

2 months ago

Four States, West Virginia, United States Demandbase Full time
Company Overview:

Demandbase is at the forefront of transforming B2B marketing through innovative technology. We empower B2B organizations to achieve their revenue objectives efficiently by integrating sales and marketing efforts with a blend of proprietary data and artificial intelligence, termed Account Intelligence. Our commitment extends beyond technology; we prioritize the growth of our employees and the enhancement of our workplace culture.

With a presence in multiple regions and a flexible remote work policy, we have earned accolades as one of the premier workplaces in the industry, recognized for our inclusive environment and support for diverse talent.

Position Overview:

We are on the lookout for a Digital Marketing Manager to become an integral part of our Digital Marketing and Growth Marketing teams. This role is pivotal in establishing Demandbase as a leader in the B2B Sales and Marketing software sector.

Key Responsibilities:
  • Assist in the design, execution, and oversight of Account-Based Marketing (ABM) digital initiatives across various platforms including Demandbase One, LinkedIn, Google, and more.
  • Manage target account lists and audience segmentation within Demandbase One for effective digital outreach.
  • Oversee the Digital Marketing campaign calendar to ensure timely execution of initiatives.
  • Analyze and report on the performance of digital campaigns, focusing on ABM metrics, engagement rates, conversion rates, and revenue impact.
  • Collaborate in documenting best practices for digital marketing campaigns and website optimization.
  • Work closely with the Design team to ensure a consistent flow of creative assets.
  • Coordinate with Revenue Operations on Salesforce campaigns and performance tracking.
  • Partner with Web, Content, and Product teams to enhance website functionality for digital campaigns.
  • Lead projects related to external channels such as Content Syndication, Paid Search, and Paid Social.
Qualifications:
  • 2-3 years of experience in digital marketing within the B2B software sector.
  • A minimum of 2 years of experience managing Account-Based Marketing campaigns.
  • Proficient in writing and editing with a solid understanding of SEO principles.
  • Ability to thrive in a collaborative and fast-paced work environment.
  • Experience in liaising with Sales and Sales Enablement teams.
  • Familiarity with tools such as Demandbase One, LinkedIn Campaign Manager, Google Adwords, GA4, and Salesforce.
Preferred Skills:
  • ABM Certification and/or Demandbase Certification.
  • Experience with tools like Excel, WordPress, Asana, SEMrush, and Optimizely.
Benefits:

We offer a comprehensive benefits package, including options for fully covered Medical and Vision premiums, a flexible PTO policy, and a modern mental wellness platform. Employees enjoy 11 paid holidays and two additional weeks off during designated periods. Our benefits also include a 401(k) plan, disability insurance, and life insurance.

Diversity, Equity, and Inclusion Commitment:

At Demandbase, we are dedicated to fostering a workplace culture that embraces diversity in all its forms. We believe that a diverse workforce enhances our ability to achieve our mission. We encourage individuals from historically underrepresented backgrounds to apply, as we strive to create an equitable environment where everyone can thrive.

We recognize that not all candidates will possess every qualification listed. If you believe you have the experience to excel in this role, we welcome your application.