Resort Marketing Manager

2 weeks ago

Midway, Utah, United States Lodging Dynamics Full time
Job Title: Resort Marketing Manager

As a Resort Marketing Manager at Lodging Dynamics Hospitality Group, you will be responsible for developing and executing a comprehensive marketing strategy to drive revenue performance and enhance the guest experience for our properties and outlets.

Key Responsibilities:
  • Develop and execute the annual resort marketing roadmap and effectively communicate performance of initiatives to key stakeholders
  • Deliver best-in-class digital presence for the property and all outlets through strategy and execution of experiential storytelling, content management, visual assets, merchandising, and revenue-generating tactics
  • Act as brand guardian and liaison for overall resort brand and sub-brands ensuring brand integrity of all guest-facing messaging, collateral, content, etc.
  • Lead the collaboration with resort operations in the development and execution of resort and outlet programming
  • In partnership with property leadership and Corporate Commercial Strategy Team, develop the annual resort business plan and marketing budgets
  • Collaborate with property revenue team to develop and implement promotional and seasonal strategies
  • Provide oversight of paid media agency to ensure full delivery of scope of services and optimal performance to drive topline revenue
  • Lead weekly and ad-hoc marketing meetings with resort disciplines to align on marketing strategies and execution
  • Provide strategic oversight of social media agency to ensure successful execution of social media and influencer marketing program; ensure all deliverables are completed
  • Review and approve all social media content calendars to ensure brand voice + property messaging
  • Participate in revenue strategy meetings to align on topline revenue strategies
  • Attend all onsite resort marketing and public relations events
  • Strategic execution of comprehensive email marketing program using the property's CRM and email marketing platform
  • Work directly with branding agency partner to ensure development and implementation of property's brand strategy across all consumer-facing touchpoints
  • Create and maintain content on resort and outlet website(s)
  • Maintain and optimize content on online travel agencies (OTAs) and third-party listings for consistency
  • Manage internal resources, external partners, and vendors to ensure delivery of best-in-class service and performance
  • Communicate key marketing metrics and reports to hotel teams, corporate leadership, and stakeholders
  • Contribute to owner presentations to effectively communicate marketing performance and deliverables
  • Maintain and frequently update the property's marketing plan
  • Ownership of all visual assets, including photography, video, and rich media
  • Oversee agency partners on execution of marketing strategies, including SEO, paid media, email marketing, social media, branding, and graphic design
  • Track task updates, statuses, due dates, and project details in Company project management system
  • Maintain a professional appearance in accordance with Company and assigned hotel brand standards
  • Maintain open and effective communication with team members and leadership
  • Attend and participate in team meetings as assigned
  • Adhere to established safety and emergency procedures and protocols
  • Complete all required Company training/compliance courses as assigned
  • Adhere to Company standards and maintain compliance with all policies and procedures
  • Perform other related duties as assigned

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